Smoke-free taxis also contribute to a smoke-free Slovakia – Ecology – Economy
Not every new product will be liked by customers. But that is not the case with the first smoke-free taxi service in Europe. The inhabitants of the capital literally fell in love with this European unique.
do you smoke You are not alone, according to data from the Office of Public Health, approximately one fifth of the adult population smokes in Slovakia. The good news is that more than 270,000 of these adult smokers no longer smoke traditional cigarettes, but use the smokeless alternative IQOS. The fact that smoking traditional cigarettes is harmful to health probably does not need to be explained in any special and detailed way. Smokeless alternatives pose a lower health risk compared to traditional cigarettes. They produce a significantly smaller amount of harmful substances and at the same time eliminate passive smoking, which means that they are better not only for the adult user himself, but also for his surroundings.
In June, Philip Morris and its IQOS brand, in cooperation with the HOPIN company, brought to Bratislava a novelty that is unique in Europe. The HOPIN IQOS FRIEND taxi service enables adult users to use a smoke-free alternative while driving. And that’s not all. The cars are equipped with cans for storing used cartridges, chargers for the IQOS device, and also an original fragrance that will make the journey pleasant for passengers.
HOPIN, IQOS, pr, do not use
I am extremely glad that in partnership with such a great team at HOPIN, we managed to bring this additional additional service to our users in Bratislava. From its popularity and the popularity it has gained in such a short time, it is still clear that the people of Bratislava are more aware of the benefits of innovations that allow them to take more care of their health and their surroundings. I see this service as another important milestone that helps us build a smoke-free Slovakia, with tangible benefits for those adult smokers who have opted for a less risky alternative” said Petr Šedivec, CEO of Philip Morris Slovakia. “Innovations and alternative technologies are key for us in the long term, which is why we do not resist interesting services that use the experience of our customers.” added Šedivec. For 20 years, the company has been investing in the development of adult-free solutions that offer adult smokers who cannot or do not want to quit smoking less risky alternatives to traditional cigarettes. And in addition, innovative services, such as a smoke-free taxi.
“We are proud that, as the first taxi company in the EU, we were able to present this unique service to users of smokeless nicotine alternatives. We carefully monitor the feedback from our customers and I am very pleased that they are positive. Likewise, it is part of our corporate DNA to do our best to get customers back on board our taxis. For this reason, the number of repeat orders is one of the main factors that we monitor and I am very happy that in the case of IQOS FRIENDLY taxis account for approximately 44% of the total number of trips. At the same time, we expect and look forward to the fact that the overall interest in this service will continue even in the last autumn and winter season, when there is a higher demand for taxis,” added Richard Lörincz, CEO of HOPIN.
The Phillip Morris company also makes sure that underage customers do not use the smoke-free taxi. The service is intended only for adult customers of smoke-free products. Smoking is usually prohibited in taxis, as part of the aforementioned service, it is also possible to use smoke-free alternatives while driving. The application has been used by significant HOPIN customers since the beginning, and exactly three months after its launch, HOPIN already reported a thousandth order. They received it on Saturday, September 24 at 7:46 p.m., while the drive lasted just under seven minutes for a distance of 7.3 kilometers.
HOPIN IQOS, pr, do not use
Interesting facts about the service:
IQOS FRIENDLY services are offered by approximately 7% of the total HOPIN taxi fleet.
During the summer, the taxis traveled a total of over 11,400 kilometers, the longest route of one trip was 106 kilometers, the shortest was half a kilometer.
According to the information, in repeated orders with numbers of 41, 36 and 18, women clearly lead. She credited a thousand rides to her HOPIN account with the second highest number of repeated HOPIN IQOS FRIENDLY rides.
Did you know that…
- In Slovakia, adult smokers met the first IQOS smokeless device five years ago. During this time, more than 270,000 adult smokers, of which more than 50,000 were residents of Bratislava, liked the brand.
- Philip Morris has been investing in research and development of smoke-free solutions for a long time. They therefore significantly increased the amount of harmful substances compared to classic cigarettes. At the same time, they eliminate passive smoking, which means that they are better not only for the adult user himself, but also for his surroundings. However, smokeless products are not without risk. They deliver nicotine, which is addictive, and are therefore intended exclusively for adults who have otherwise continued to smoke or use other nicotine products.
- HOPIN IQOS FRIENDLY taxis are only intended for adult customers of smoke-free products. Adult customers in Bratislava can order them by downloading the HOPIN application. Directly in the application, they choose the option of ordering an IQOS FRIENDLY taxi, which is also specially marked with an icon.
- Taxis are equipped with cans for storing used refills, chargers for the IQOS device, and also an original fragrance that makes the journey pleasant for passengers. If the customer orders such a taxi by mistake, he can easily order it and order another one.