The last Russian resident of F-1 fell: Ferrari held on to a software supplier for six months, but because of the decision, found a replacement – Nostalgia and Modern – Blogs
Farewell, Kaspersky.
Before the Singapore Grand Prix “Ferrari” the news about a contract with the Romanian company Bitdefender, the team’s new cybersecurity partner and secure software provider, shot out.
Her logo immediately appeared on the car:
And on the poster:
Pilot helmets:
Next year, be sure to add team-cleaned overalls as well.
The total budget in 2001 in the government, and now based in the US, exceeded the value of $600 million in 2017. Ferrari boss Mattia Binotto.
This is a direct replacement for the old Russian partner – Kaspersky. Scuderia has been working with him since 2010, but in March, after testing, suspended the contract indefinitely.
As a result, the appearance of the car changed with this …
This one has no logo.
However, the resulting Ferrari did not want to break off relations and even resumed using Kaspersky software, a digital security provider that has long turned into an international program.
Ferrari believes that the sports world should send a clear message in support of the Ukrainian people. Ferrari and Kaspersky have agreed to remove the logos on the pilots’ helmets and replace them with #essereFerrari,” the team said.
“The partnership contract has been put on hold, we will let you know when the situation arises. Kaspersky Lab remains the choice of anti-virus software for Ferrari,” the press service of the Russian company confirmed.
“Kaspersky is a global company,” Binotto explained that autumn to Ferrari. – Of course, we are closely monitoring the potential situation and being in constant contact with all participants. But now we have no doubts.”
Now the topic has returned to the public field – some EU countries have allowed the inclusion of “Kaspersky” in a new package against Russia. In general, restrictions against the company were already discussed in the United States at the end of March, but they were postponed due to disagreements – some calculated that hundreds of millions of the company’s customers around the world suffered as a result, and the other was noticed at the risks of a cyber attack if they were introduced.
However, the United States included Kaspersky Lab in the list of associations of telecommunications equipment and services that make up the organization of the US National Security Organization, the German Federal Office for Information Security (Bundesamt für Sicherheit in der Informationstechnik, BSI) warned the company against using the company’s products due to the identification of a threat , which can be selected for EU, NATO and Germany. After the BSI statement about the disappearance with Kaspersky, the disappearance of the Frankfurt Eintracht, and Ferrari removed the emblem from the car, but, according to rumors, remained with the reverse product, taking a wait and see stop.
Now, Scuderia is clearly replacing Kaspersky programs with software from a new vendor – after all, this is how partnerships usually work. The last Russian resident of Formula 1 could not resist.
But the history of the company that took place with Ferrari is the most successful for business from Russia: the founder of the company, Evgeny Kaspersky (included in the rating of 200 richest businessmen in Russia according to Forbes-2021 with a fortune of $ 1.2 billion), considers it a breakthrough, and interaction has consistently continued since 2010 of the year. th.
According to the owner’s memoirs, Richard Branson, who founded the Virgin Group, instilled a love for Focus 1 when he was invited to one of the Grand Prix in 2009. After Kaspersky Lab began co-sponsoring the Ferrari AF Corse team in endurance racing and received the status of the official supplier of the F-1 team.
“I was surprised by the benevolent approach and the exceptionally honest conduct of business,” Evgeny listened in an interview with F1News in 2011. – We were immediately warned: this is a very expensive and serious matter. We recommend: first check what it is. Like it – let’s move on. Don’t like it – you’re with saving losses just inevitable from this project. We liked”.
“When we were cooperation readers, we were just suppliers, for that we had “access to the manual”, but there weren’t even any logos. Since 2014, Ferrari has been using our system to protect the IT infrastructure at the head office,” Kaspersky often said in an interview. RBC.
“It is impossible to measure the significant impact on the sale,” admitted Alexander Moiseev, Managing Director of Kaspersky Lab in Europe. “But in Europe, during this time, the recognition of our brand has grown by one and a half times, and a lot of visitors began to grow due to partner events.”
“For us, the Grand Prix is not a ride, but business events to which we take partners, clients, and have meetings there,” this is how Kaspersky explains the meaning of the contract “Interfax” – In the Formula 1 ecosystem, there are a huge number of different companies that talk to each other. This is a business platform, and it works very freely for us.
But when we readers sponsored Ferrari, our entire management was against it. why. But one of the managers convinced me: “Let’s try. Very expensive, the game is completely incomprehensible, but you have to try.
“The image is not the main thing. The project gave us access to the business niche of motorsport fans, – Evgeny clarifies for Vedomosti. – There are big companies and entire states. We are going deep into a very narrow niche. I can’t count how many interesting contracts and contracts happened for the reason that we crossed paths for the first time.
There are a lot of zeros in the cost of the contract. We are number four on the team’s sponsor list. Maybe the money didn’t come back, but everyone is happy.”
Now happiness is over.
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The owner of “Marusya” and its director Nikolai Fomenko – where are they now?
A photo: instagram.com/bitdefender; globallookpress.com; RIA News/Kaspersky Lab Information Service