NeoGames Pariplay expands its footprint in Sweden with ATG business
Deal will get top performing content live with the main operator in Sweden
LUXEMBOURG, Oct. 03, 2022 (GLOBE NEWSWIRE) — NeoGames SA (Nasdaq: NGMS) (“NeoGames” or the “Company”), a technology-driven provider of end-to-end iLottery and iGaming solutions, announced today that its subsidiary, Pariplay, has signed a major distribution agreement with Sweden’s ATG which will see the company expand its reach considerably in the country. ATG occupies first place in the Swedish operator landscape and has 30.3% of the licensed market. Through the deal, ATG will gain access to Wizard Games titles as well as select third-party content available through Pariplay’s aggregation platform, Fusion®. Top performing games include The Nordic dragons, Spirit of Mustang, 12 Super Hot Diamonds Extreme and Jade King.
Moti Malul, CEO of NeoGames, said: “ATG is a well-established and much-loved brand in Sweden with a long history. Since the launch of their online casino, they have gone from strength to strength, and we are delighted to support their continuous growth with our premium content that resonates well with a broad player demographic.”
Maria Allmér, Casino manager at ATG, said: “Our promise is to offer exciting gaming experiences in a responsible and flexible way to our customers. By partnering with Pariplay, we will be able to further strengthen our product portfolio and improve our offering in line with our promise.”
The deal marks a significant expansion in Sweden for Pariplay, where ATG has a large customer base of 1.3 million by the end of 2021.
The integration of Pariplay’s Fusion® the offering, which now consists of over 14,000 games from 80+ providers, will also give ATG access to a suite of back-office conversion and retention tools that increase player value.
About NeoGames
NeoGames is a technology-driven innovator and a global leader of iLottery and iGaming solutions and services for regulated lotteries and gaming operators. The company offers its clients a full-service suite of solutions, including proprietary technology platforms, two dedicated game studios with a comprehensive portfolio of engaging games – one in lottery and one in casino games, and a range of value-added services. The recent strategic acquisition of Aspire Global Group enables NeoGames to offer the most comprehensive portfolio of iLottery, an innovative sports betting platform from BtoBet, an advanced content aggregation solution from Pariplay and a complete set of B2B gaming technology and managed services. NeoGames remains a key partner to its clients worldwide as they work to maximize their revenue potential through various offerings, including regulatory and compliance, payment processing, risk management, player relationship management and player value optimization. NeoGames strives to be the long-term partner for its customers, enabling them to deliver enjoyable and profitable programs to their players, generate more revenue and maximize revenue for governments and good causes.
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