This is good news for Monegasques, residents and tourists: until November 27, the Principality is experimenting with free buses. The opportunity to discover or rediscover this mode of public transport, to reduce traffic and therefore greenhouse gas emissions and finally, to launch a survey to improve the network.
Not easy to get around in the Principality of Monaco! The territory is not very large, two square kilometres, and it extends over a narrow coastal strip of 4100 meters culminating at 163 meters.
The Principality counts 38,000 inhabitantsand 100,000 more people every day. Residents of the Côte d’Azur who come to work there, tourists come to visit the Rock, without forgetting the “neighbors” of neighboring towns, in short, traffic is saturated and not in demand except at rush hour. Construction is increasing (41 projects currently underway) and 200 major events per year !
The seven daytime lines, the two night lines and the port taxi shuttle are managed by the Compagnie des Autobus de Monaco – Cam – and all will be free for everyone, for 7 weeks.
A vast communication campaign has been integrated into a large reinforcement of panels to warn travelers. Each age group is targeted! For young people aged 18 to 30: ” I move ecological and economical“, for working people aged 30 to 60” I travel practical and responsible ” and finally for those over 60 who already benefit from free admission, ” My journeys with complete peace of mind!
“Together, let’s adopt the right reflex” is the name of this campaign and it has a triple objective:
► Encourage travelers to take the bus.
► Reduce traffic by 10,000 vehicles, or 5% of total traffic and 20% of intramural traffic. This will reduce greenhouse gas emissions a little.
► Carry out a survey: concretely, agents are provided at the bus stops particularly concerned and will collect the various opinions to improve the network.10,000 fewer vehicles circulating in Monaco. This represents a 5% reduction in total vehicle traffic and 20% in intramural traffic.
Wanted by the government and the National Council, this seduction operation has a price: 600,000 euros for two months, and 50,000 euros for the communication campaign.
Suffice to say that it is not intended to last. The key: it is the change in user behavior that is targeted…