For example, Google is campaigning in the Netherlands for ‘something special’
If Google actually releases the Pixel 7 and Pixel 7 Pro in the Netherlands, it will mark a change in brand strategy. In the past six years, Google has decided to sell its Pixel phones in a limited number of countries where the Netherlands did not belong. No official reason has ever been given for the exclusion of the Netherlands.
Google sells products in the Netherlands through its own web stores. There is a good chance that the Pixel phones are also available through the web store. It seems that Google will not sell its new smartphones completely on its own in the Netherlands. The teasers from providers and retailers are increasing on a commercial partnership that should increase the visibility of the Pixel devices. That does not seem a superfluous luxury, because few will know the Google Pixel smartphone series at the moment. That poses a marketing challenge for Google and sales partners. Especially since the Pixel 7 and Pixel 7 are getting Pro. Rumors hint at suggested retail prices of 649 and 899 euros.
In recent years, Pixel buyers often received an expensive pair of headphones or set of earplugs, intended to convince. This year, Google seems to be giving away its brand new smartwatch to buyers of the Pixel 7 Pro. With the cheaper Pixel 7 you get a set of earplugs, writes the good comment.e journalist Roland Quandt
On October 6, it will become clear what Google itself means by ‘something special’.