Hilton’s Middle East, Africa and Turkey President, Jochem-Jan Sleiffer, will add 90 more to the hotel complex consisting of 179 hotels in 5 years. Sleiffer will be the one to confirm the sharp target of a famous city’s brand at 103.
Jochem-Jan Sleiffer says, “This is an interesting market for us. It’s going to grow in the last few shorts. Today it’s a huge market for people and we have more hotels.” he speaks.
The 60 new hotels will be located in the Middle East region of the market, which is the largest in Hilton’s region. Currently, 14 hotels have been built in the United Arab Emirates, where 33 Hiltons operate.
Saudi Arabia is the biggest growing market in Hilton’s region with 45 hotels in production.
This rapid growth will bring about 24 thousand new hotel rooms in the Middle East, Africa and Turkey. This is why Europe is a very important source market for the brand.
“Europe has always been important to this region. Many customers come from France, Italy and the UK, but also from the Czech Republic and Switzerland after the special pandemic,” Sleiffer said. says.
Slei also prefers Europe for Middle Eastern drivers to Hilton brands. ..” On her trip to Europe, they still hold on.”
Slei will evolve into the era of Hilton’s Environmental, Social and projects renewed managerialism. ESG’s are defined as the standards for applications in corporate practices for sustainability and supporting local communities.
To exploit social awareness, potential scan users are now using the ESG. This shows what ESG guidelines should be for the hotel.
There’s also the Evolvin’ Woman project, which helps Hilton build an economically targeted hospitality career from where she’s involved.
Civil society education SEDRA (Educational Awareness Services), which helps education for the disabled, is also one of Hilton’s social education programs.
Another issue on Hilton’s agenda is sustainability. Arguing with food waste isn’t going to get significant enough success to be one of these hotels. Through a management center called Winnow, Hilton’s chefs measure food order and track food waste.
Sleiffer said, “Because 95 percent of the people can be raised proudly to prevent food waste. Food got rid of the biggest problems in our country somewhere in the world. We prevented a waste equivalent to 600 thousand people in this region.” he speaks.