Tenth Avenue Holdings acquires a large stake in Sweden-based skin care company Under Your Skin
Under Your Skin, founded by the mother-daughter team of Christina and Lovisa Hahn, will launch its product line in the US market in 2023. Lovisa Hahn will be named CEO under this new partnership. TAH, a privately held, diversified holding company that operates and invests in private and public companies, has a passion for long-term relationships with its founders and operators that foster thoughtfulness, curiosity, intellectual integrity and fun.
Lasting value
“Christina and Lovisa’s ethos and ours is a shared vision of building a company of lasting value, growing our businesses while positively impacting the world and maintaining an inclusive culture,” said Joel Citron, co-CEO, TAH. “We look forward to introducing the founder-led business’ brand extension to the US market in 2023.”
Under Your Skin products, available online and at many exclusive hotels in northern Europe, are developed and manufactured in Sweden with all-natural, hand-picked ingredients. In addition to stem cell extracts from milk thistle and oats from Sweden, other natural ingredients come from France, Germany and Spain. The cruelty-free products are made without parabens, silicon, sulfates, synthetic fragrances, petrochemicals or microplastics. The company’s product line includes a hair growth kit (activating hair serum, shampoo, conditioner); Organic detox shampoo and conditioner; Organic Body Wash & Body Lotion; Organic Hand-Kit (hand wash, hand sanitizer, hand cream); Organic Baby Kit (baby oil, baby cream, baby wash); and Natural Glow Face Oil.
The inspiration to create Under Your Skin for daughter Lovisa (now mother of an 18-month-old daughter Freddie) came when she was studying at Stockholm University. Lovisa suffered from a hormonal imbalance that led her to want to live a cleaner, non-chemical lifestyle. She trained in skin care and e-commerce. Together with her mother Christina, she started the company in 2016 and collected a number of profiles and glowing reviews in Swedish publications.
“We are thrilled that our natural beauty and skin care brand has joined Tenth Avenue Holdings’ portfolio of privately held companies that span the gift, pet, lifestyle, apparel and accessories industries,” said Lovisa Hahn, CEO, Under Your Leather. “Led by our growth market innovator, Fedja Porobic, our marketing plans include establishing retail partnerships with leading direct-to-consumer e-commerce marketplaces.”
In 2012, TAH became the majority owner of Hello, a leading naturally friendly brand in oral care and other personal care products. Hello was acquired by Colgate in 2020.