Large expansion of the shoe range on manor.ch, with attractive brands and exclusive items as well as five shop-in-shops in Manor department stores
The largest Swiss department store group, Manor, is cooperating with Aeschbach, a traditional family business that stands for 100 years of know-how combined with an attractive omnichannel approach. Manor customers benefit in several ways: from a significant expansion of the online range on manor.ch (marketplace) with an extensive selection of women’s, men’s and children’s shoes, from five Aeschbach shop-in-shops in the Manor department stores in Basel , Geneva, Lausanne, Lugano and Vevey and, last but not least, proven consulting and service competence.
The Aeschbach company is particularly well known in French-speaking Switzerland, has 15 sales outlets of its own and offers over 3,000 new products per year in the categories of shoes, fashion accessories and clothing for women, men and children and now also wants to do so in German-speaking Switzerland and Ticino gain a foothold.
An optimal partnership for Manor for the shoe sector, which is also based on the same values, corresponds to Manor’s omnichannel strategy and also contributes to strengthening the market position and enabling sales growth. Special attention is also paid to the exclusive offers for the customers of Manor, for example in the sneakers category.
“We are pleased about a new, strong partnership and are proud to start into the future together with Aeschbach. Through the cooperation with Aeschbach we are expanding our range of shoes in our Manor department stores as well as online on manor.ch and offer our Customers a variety of products with attractive brands and also exclusivities,” says Delphine Perruche, Category Director Fashion at Manor.
The partnership Manor X Aeschbach comprises three pillars:
– manor.ch: now with Aeschbach as a vendor on the Manor Marketplace, with an extensive range of women’s, men’s and children’s shoes on manor.ch, which is constantly being expanded and includes attractive brands such as Nike, Vans, UGG, Dr. Martens, Hugo Boss, Timberland, Geox, Clarks and many more.
– Five Aeschbach shop-in-shops for women’s shoes: the opening of the first two shop-in-shops in Lausanne and Vevey is planned for September 30, 2022, followed by three more in Basel, Geneva and Lugano at the end of the first quarter of 2023.
– Aeschbach range of women’s shoes in 10 other Manor department stores: At the beginning of Q2/2023, customers in every language region and a total of ten other Manor department stores will also benefit from an attractive Aeschbach women’s shoe range.
The bestselling brands form the basis of the Aeschbach range. Own brands at a fair price and made in Europe complement the range, as well as exclusive and popular lifestyle products.
Sébastien Aeschbach, Director: “We are delighted about this partnership and looking forward to being present for customers in the Manor department stores. We are confident that our footwear collections will be a fitting complement to Manor’s collections. It’s also a good opportunity for us to offer our products in German-speaking Switzerland and Ticino, where we’ve only had an online presence so far.”
Both companies are looking forward to the partnership and to achieving ambitious goals together, continuing to grow on the Swiss market and inspiring many customers with top products and exclusivities!
Already knew? Popular Manor Services:
– In-store ordering: Order items directly from the Manor department store with competent advice if, for example, the product, size or color is not available.
– Click & Collect Express: Order your favorite products on manor.ch and, if available, collect them from the Manor department store of your choice within an hour. If you order up to 60 minutes before the store closes, customers can also receive their purchases on the same day!
Media release online
(9+) Article: Manor X Aeschbach: Significant expansion of the shoe range on manor.ch, with attractive brands and exclusive items as well as five shop-in-shops in Manor department stores – myNews Manor (https://mynews.manor.ch/content/ news/article/63369f0e171a5e29760c7eeb)
Manor AG, headquartered in Basel, is a subsidiary of Maus Fréres Holding in Geneva. The largest Swiss department store group welcomes its customers to the most attractive locations in the country and thus contributes to the revitalization of Swiss cities. the company is pursuing an omnichannel strategy (use and linking of physical shops and online shop) and also operates an online marketplace for selected manufacturers and brand partners at manor.ch. The company is represented in all parts of the country, employs around 8,000 people and trains over 200 apprentices. The Manor Group includes 59 Manor department stores, 27 Manor Food supermarkets and 24 Manor restaurants. In total, Manor carries over a million items from around 2800 suppliers from all over the world. Around 700 of these are local producers who, as part of the Manor “Local” programme, supply seasonal products to the Manor Food supermarkets, among other things. Manor prides itself on a range of over 2000 local products, supporting local farmers and businesses to promote and promote local farming. Fresh ingredients of the highest quality and certified local products from a maximum radius of 30 kilometers are also used to prepare the dishes in the Manora restaurants.
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Founded in 1904 by Otto Aeschbach, Aeschbach has been the No. 1 in the shoe industry in Geneva since the 1950s. The chain is still family-owned and is now run jointly by the grandchildren and great-grandchildren of the founder. On its online sales site www.aeschbach-chaussures.ch and in its 15 stores in French-speaking Switzerland, the Aeschbach company offers more than 8,000 items every year, including men’s, women’s and children’s shoes, accessories, ready-made clothing and sporting goods. Haus Aeschbach employs 170 people and staff and trains 15 apprentices every year. As a responsible company, Aeschbach is also committed to sustainable development through the Eco21 program to reduce the energy costs of its points of sale, through the constant search for new responsible brands and through the creation of a second-hand circuit with Caritas.
Chaussures Aeschbach SA
Original content from: Manor AG, transmitted by news aktuell
Original message: https://www.presseportal.ch/de/pm/100001185/100895826