However, Gabriel Pereira, vice president of the group and country manager at IDC Portugal, warns that the country and Europe must aspire even more. “The business fabric has to accelerate the digital transformation even further. The digital transition in the public sector needs to be faster. Portugal must invest in creating and attracting talent, positioning itself as a focus for various sustainability ecosystems and strengthening.
The company also reveals that Portugal is already in the 3rd stage of digital transformation, since the third stage of the market will already transform to double-digit growth. Investment in Artificial Intelligence and Augmented Reality/Virtual Reality (AR/VR) will increase by 24.3% and 56.6%, respectively, by 2025 and one of the fastest growing areas is Blockchain (34.6%).
In addition, initial investment in Portugal selected services to increase until 2026. 3%), Government (6.9%), Transport, Retail (6.2%) and Industry (6.1%). The Banking and Telecommunications area registered the lowest growth in minimizing investment, albeit positive – 5.4% and 6%.