Portugal is the second world to make available to its customers the new Emma Shift, the latest range of products from the company dedicated to rest (which now only made the product available in the Netherlands). It is, as the brand explains, the first mattress in Portugal.
But the question that is required is: how so? Emma Shift can be adapted through an individual smart valve, which allows you to adjust the chamber or softness according to each individual. It’s simple: the valve is opened, the user lies down, his weight releases the perfect amount of air and the valve closes, leaving him with a mattress adapted to his weight. If you wish, you can open the valve again and keep the mattress secure.
Ricardo Furtado Manager of Emma – The Sleep Company, explained in a conversation with a Marketeer about the presentation of the mattress that allows the incorporation to the two sleeping chambers accompanied by the possibility of adapting the mattress to your preference without disturbing your partner. “It’s a smart mattress, simplified in Emma’s way. We didn’t want to have a mattress with commands and applications. We wanted a product that was simple for those who were concerned about sleep and that brought a twist to the market.”
To mark this launch, Emma organized an intimate event with some public figures from Portugal, where it was possible to meet Emma Shift. Ricardo Furtado explained that important marketing partnerships have been a channel for Emma’s positioning with consumers. And, in that context, the brand wanted to celebrate this launch with some figures who have been working with the brand over the last few years and «show them first hand this product».
Text by Maria João Lima