More than 70 Tuscan companies involved in this fourth edition in the BtoB event, scheduled for 11 and 12 October at the Palazzo degli Affari in Florence. Two days of appointments and tastings dedicate about fifty buyers from 22 countries, including the most representative markets for Made in Tuscany: Europe, North America, Colombia and Chile. Among the most numerous delegations Scandinavia, UK, France, USA and Canada, which showed great interest, despite the period of great uncertainty due to the cost of raw materials and energy. A demonstration of how the market is asking for more and more quality products and how Tuscany represents a point of reference. Buyfood Toscana 2022 is an event of the Tuscany Region and the Florence Chamber of Commerce, organized by PromoFirenze and Fondazione Sistema Toscana. The event takes advantage of the synergy of Vetrina Toscana, the Tuscany Region and Unioncamere Toscana project that combines typicality, authenticity of the territories and attention to the environment, networking all those who offer food and wine experiences.
“Representing the food culture of Tuscany, a Tuscany rich in Tuscan value, as I like to say rather than made in Tuscany – said the president Eugenio Giani – this is the intent of the Region that promotes the event together with the Florence Chamber of Commerce and organized by Fondazione Sistema Toscana and PromoFirenze. As always, we want to create an exclusive opportunity for companies and their productions to encourage the development of appropriate commercial channels for our typical products and accompany companies towards a better positioning on national and foreign markets “.
“With BuyFood Toscana – underlined the vice president and councilor for agri-food Stefania Saccardi – we want to convey the value not only of a product but also of the territory to which it is linked: this is the meaning of an event centered on PDO and PGI to which then there are mountain products, organic or the Tuscan food pyramid, a rich opportunity and complex identity that identify and tell our gastronomic products. All with the presentation which in turn contains the ability of a different territory to link the tradition of a different territory with the use of a personal style and to make agro-innovation which, as we have seen, pays off ”.
“Seeing that BuyFood continues to attract growing numbers of agri-food producers edition after edition, despite the period of uncertainty linked to the summer drought, the difficulty of supplying raw materials and expensive energy, fills us with satisfaction. Chamber of Commerce were launched four years ago, it is confirmed as valid and capable of promoting the Tuscan food chain in the best possible way “said Giuseppe Salvini, general secretary of the Florence Chamber of Commerce.
“Fondazione Sistema Toscana has been committed since the first edition of Buyfood to supporting the values of the Tuscan agri-food sector through its digital communication tools. In Tuscany, agriculture ranges from the articulation of the Tuscan landscape, an icon in the world, passing from the production chains, to companies, up to the consumer. The message we help to communicate is that of the value of the Tuscan diet, of good living, of excellent products that tell the story of a person, his inhabitants and businesses “, underlined Francesco Palumbo, director of Fondazione Sistema Toscana.
An appointment through the agendas of buyers and sellers through the punctual work of PromoFirenze, which careful profiling crosses the real interest of importers for products and companies, as well as monitors commercial negotiations after the event.
According to the data that emerged from a follow-up survey conducted 6 months after the 2021 edition, 77% of the negotiations undertaken went ahead, leading to a commercial agreement in 53.4% of cases. According to the survey, 68% of producers expressed great confidence in the possibility of developing business in the future.
This year 20 DOP and IGP productions will be presented to the audience: Tuscan Cantuccini, Cinta Senese, Farro della Garfagnana, Finocchiona, Lardo di Colonnata, Marrone del Mugello, Miele della Lunigiana, Mortadella di Prato, five DOP extra virgin olive oil. ‘olive (Chianti Classico, Lucca, Seggiano, Terre di Siena, Toscano), Tuscan Bread, Panforte of Siena, Pecorino delle Balze Volterrane, Pecorino Romano, Pecorino Toscano, Ricciarelli di Siena, White Vitellone from the Central Apennines. A range of products able to represent all the provinces, with Florence, Siena and Grosseto in the lead for the number of companies present.
THE PROGRAM OF BtoB. BuyFood Toscana 2022 kicks off at the Palazzo degli Affari in Florence on Tuesday 11 October to continue on Wednesday 12. The BtoB meetings will take place at a regular pace between 9 and 13, while in the afternoon there will be two masterclasses on extra virgin olive oil and the denominations of Tuscany (Italian and English) and a cooking experience with certified Tuscan products led by a chef. The objective of the masterclasses is to promote knowledge of Tuscan productions, to make them understand the value that also affects the final cost and to communicate information that buyers can use in their respective countries destined for the values produced, effectively transforming themselves into ambassadors of Made in food. Tuscany.
PANEL DISCUSSION. The appointment with the numbers, trends and prospects of the sector, on the other hand, is scheduled for Friday 21 October at 10.30, at the Auditorium of Sant’Apollonia (via San Gallo 25 A, Florence) for the round table ” Tuscan agri-food: quality challenges between European reforms, national support and communication “. On this occasion, open to the press and professionals, the meeting will focus on the future of IG products, starting from the state of the art. The representatives of the European Community, of MIPAAF, the regional institutions with the organizers of the event, the Tuscan food consortia, together with the representatives of Ismea and Vetrina Toscana will speak.
Here the complete press kit: https://www.buyfoodtoscana.it/cartella-stampa/