Makro joins SDR Portugal
The creation of the deposit and refund system (SDR) for reusable beverage packaging in Portugal, as defined in European legislation and under the guidelines to be defined by the Portuguese Government.
The association of the company makro Portugal association the integration of the first exclusively wholesale company in Portugal in SDR Portugal, without complementary purposes, constituted by Associação SDRetalhistas and Circular Drinks, highlighting the association in a statement.
According to the same source, joining the SDR Portugal “comes to highlight the commitment of makro and the circular economy, both in the national context and in line with the strategy of the METRO group in which it operates”. In addition, he adds, the “active contribution of the wholesaler to the fulfillment of national targets for the selective selection of non-reusable beverage packaging” stands out.
makk, “for the first time, is a retail that brings together a valuation system at the same time that it explains that it aims to consider data on this topic”. As part of the Extended Producer Responsibility (RAP), the shareholders of SDR Portugal put in place an “efficient and effective system, guaranteeing the environmental responsibility that all these companies advocate, which are convenient for consumers – in terms of availability, speed, simplicity, accessibility and reliability – which promotes transparency and contributes to the achievement of the targets to which the country is obliged for plastic beverage packaging” and which are the reform rate of 77% in 2025 and above 90% pa from 2029 and rate of incorporation of recycled in the production of beverage bottles (known as “rPET”) of 25% by 2025; and above 30% from 2030).
The SDRetalhistas Association brings together the brands Auchan, Intermarché, Lidl, Mercadona, Pingo Doce and SonaeMC and the Circular Drinks Association includes the companies Água do Fastio, Águas das Caldas de Penacova, COCA-COLA, Empresa das Águas do Areeiro, Empresa das Águas do Vimeiro, Madeira Beer Company, Font Salem Portugal, Areeiro Group, Monchique Mineral Water, Parmalat Portugal, SCC – Sociedade Central de Cervejas, Sumol+Compal, Super Bock Group, UNILEVER FIMA and the APIAM Associations – Mineral and Spring Waters of Portugal and PROBEB – Portuguese Association of Non-Alcoholic Refreshing Beverages