Toulouse: Ntamack and Lebel shave with Bic
The two Stade Toulousain internationals, Romain Ntamack and Matthis Lebel, were chosen by Bic to promote the merits of its rechargeable razors.
One year away from the Rugby World Cup, which will take place in France in September 2023, Bic has chosen to associate the image of its Bic rechargeable shavers® Hybrid Flex to two emblematic French international players from Stade Toulousain, Romain Ntamack and Matthis Lebel. The three-year partnership came to life on September 19, 2022 in a humorous advertising saga organized into several episodes aimed at supporting the performance and recharging of its razors. The campaign was activated on Youtube, Instagram and Facebook in the form of videos, as well as in the press and in stores in the form of posters.
After Laporte, the Cantona and Poupou brothers
This partnership is not Bic’s first in sports. Bernard Laporte, the Cantona brothers or even Raymond Poulidor were among the great ambassadors of the brand in their time due to the proximity of values between Bic and sport, according to the manufacturer of ballpoint pens and razors: humility, performance. The two young champions both wear very trendy beards, which you have to know how to trim with precision, of course. The story doesn’t say if shooting the videos shaved them a bit.