la mode écoresponsable chic et tendance
Here, the jeans have not gone around the world three times before arriving on the display. Better, it is partly made of recycled materials. And if, of course, the pieces presented are not “made in France”, Carine Sztark-Philippon assumes and pleads for “productions in short circuit, as close as possible to the places of production of the material”. And above all “the assurance of decent working conditions for often precarious populations”.
Informed consumption
Behind the certifications of the fifteen referenced brands, which Carine has scrupulously scrutinized, it is “above all human stories” that she intends to promote. So with this French brand, Azaadi, each piece of which bears the signature and photo of the seamstress who made it. Carine is convinced “that affect makes the product last and therefore consume less”. Especially since the Poethic Wardrobe concentrates the essentials of a “casual” wardrobe. Proof that one can be eco-responsible, chic and very far from ethnic clichés. All at a relatively affordable price in view of the stakes.
A social and solidarity economy (ESS) company, the Poethic Cabinet also aims to be a space for reflection. If the brands present their approach, associations are also present to enlighten our consumption. Craftsmen also take advantage of the place to share their know-how during workshops leading them to reconsider fashion in the long term.