Portugal Ceramics is the name of the new brand of the Portuguese Association of Ceramic and Crystal Industry (APICER), developed in the INTERCER project and whose Portuguese purpose is to adjust the internationalization of ceramics and change the perception that international markets have of national ceramics. .
To ensure that the name, image and product of Portugal Ceramics reaches the right audiences in international markets, the entity has prepared an activation plan that will focus on European and North American markets with a presence in digital channels and an apostate brand in press communication. world.
To this end, along with a promotional video produced by Bo Cinema in partnership with Super. Brand Consultants, a website was developed for a brand, created, among other supports such as brochures, leaflets and other graphic, audiovisual and multimedia materials specifically designed for each of the different moments of activation of Portugal Ceramics.
Regarding the main initiatives to promote ceramics in international markets in 2022 and 2023, such as actions for the utilitarian and decorative ceramics sub-sector in countries including Germany, France, Italy and the United States.