Rewe is changing its range: parts of the cheese and meat counters are becoming vegan. The vegan offer is also available in five Rewe branches in Cologne.
Cologne – Whether sausage for breakfast or meat for dinner: For many consumers, the fresh food counter in the supermarket is the first place to go. But vegans can now also get their money’s worth at the meat counter. Because Rewe has expanded the traditional meat counter to include vegan products: in addition to meat, sausage, fish and cheese, plant-based alternatives are now also available. Several branches are taking part in Cologne.
Rewe change: vegan instead of meat and cheese – fresh food counter is reorganized
The vegan fresh food counter has been tested in over 50 Rewe branches since September 19th. Among them in Berlin, Dresden, Düsseldorf, Bonn, Munich, Hanover, Hamburg and Cologne.
Meat counter goes vegan: These Rewe locations in Cologne are part of it
- Rewe branch in the city center: Hohenstaufenring 29-37, 50674 Cologne (district Cologne city center)
- Rewe branch in Lövenich: Kölner Straße 26, 50859 Cologne (Cologne-Lindenthal district)
- Rewe branch in Klettenberg: Rhöndorfer Straße 17, 50939 (Cologne-Lindenthal district)
- Rewe branch in Rodenkirchen: Hauptstraße 128, 50966 Cologne (Cologne-Rodenkirchen district)
- Rewe branch in Kalk: Hauptstraße 55, 51103 Cologne (Cologne-Kalk district)
“For Rewe, the promotion of vegan nutrition is an important part of animal, environmental and climate protection. We are therefore pleased to be able to complete our already large range in this area with the fresh, vegan products in the service counter,” says Stefan Weiss, Head of Sales at the company. “Rewe plays an important role in making a plant-based diet as easy and varied as possible for consumers.”
Rewe: Meat counter goes vegan – up to 1000 items
On offer are, for example, vegan salami and vegan liver sausage, vegan grilled skewers and vegan steak, various mature cheese alternatives or vegan delicatessen salads. A Rewe spokesman said when asked by 24RHEIN that “low-sales meat and sausage products” had to make way for the vegan schnitzel and the like. Depending on the size of the store, the range of vegan alternative products can include more than 1,000 items.
The plant-based products can be recognized by the yellow V-Label Vegan. In addition, the vegan area in the deli counter is separated from the meat and cheese by a partition. “Separate storage and separating discs in the counter ensure that no contamination of the vegan goods with animal components is possible,” the supermarket continues. (jw) Fair and independent information about what’s happening in Germany and NRW – subscribe to our free 24RHEIN newsletter here.