Kiabi installs “Second hand” spaces in four stores in the Nord – Pas-de-Calais region
By Margot Nicodeme
Published on
updated on 30 Aug 22 at 17:10
Kiabi confirm son image of mark in the era of time, whose success with the general public also guarantees the Mulliez family, owner, to be among the richest in France. In early summer 2022, it was introduced in Hauts-de-France to an offer it created in 2020: its spaces Second hand by Kiabithus represented in four stores in the region. The brand now wants to massively develop these “corners”, so that 100% of its stores in France will have them by 2023.
If the responsible offer already existed online – via an Internet site and an application – Kiabi donates 20% of the price of the item as a voucher, to be used in its stores – it is now physically present in four stores. At Lens 2 shopping center, Dunkirk, Saint-Amand-les-Eaux and Faches-Thumesnil. On site, only Kiabi items are resold.
A voucher in exchange for clothing donations
“Each second-hand space offers multi-brand clothing for babies, children and women. It offers a real shopping experience, with an offer staged and adapted to each season. Once shopping is complete, [le client] normally goes to the checkout with his second-hand items and his purchases of Kiabi products,” explains the brand. Note that online, the offer is extended to other brands.
To guarantee the widest possible clothing collection, the brand has made available, for a year, the free application Kiabibag. “Customers can now send parcels of 3 to 5 kg of second-hand clothing to the clothing collection partner, Rediv, independently from the Kiabibag application or the site. »
All you have to do is notify the number of parcels to be sent, print the shipping labels and drop off the parcel at a Mondial relay point. They win, in exchange, a voucher of 5 € (valid for 25 € of purchase). Note however that it is not possible to drop off your second store items.
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