You often see a perfect image on social media. In particular, Instagram is regularly criticized for the inauthenticity of what can be seen in photos. Photos on the platform are often edited and filters are available everywhere to look the best in the photo.
BeReal, available since 2019, takes a different approach. This app notifies you at any time during the day, later you have two minutes to take a picture with both your selfie camera and the camera on the back of the phone. Due to the time limit, the app has to give a more real image of the user on social media where you can post photos on your own time.
The idea seems to be working well: according to research agency GfK issued BeReal in July 2022 15 percent of young people between 13 and 24 years. The soon TikTok started 2020 about 20 percent of the young people and is now at 48 percent. GfK therefore believes that there is still a lot of growth potential for GfK.
Popularity especially among young people high
BeReal does not seem to have penetrated older target groups yet. No less than 91 percent of the users are younger than 35. For TikTok and Instagram, the percentage is much lower, followed by 44 percent in 37 percent.