Roadshow 2022 takes the Wines of Portugal to Brazil
ViniPortugal will return to Brazil on the 22nd, 24th and 29th of August, with the “Roadshow 2022 – Vinhos de Portugal” that will pass through 3 Brazilian cities. Florianópolis, Curitiba and Recife will host Portuguese wine tastings, aimed at local professionals and consumers. The initiative is created in ViniPortugal’s promotion plan for this year and its main new business opportunities.
No Brazil, a ViniPortugal will introduce visitors to the “Roadshow 2022 – Vinhos de Portugal” to the flavors provided by Portuguese wines, through the presentation of 190 attractions present, but not only. Portugal, the national producers, but above all their labels will stand out in Brazil for 3 days, where the “Wines of Portugal” will show the most used varieties in their production, where in the red category Touriga Nacional, Touriga Franca, Trincadeira , Aragonez, Baga and Castelão will shine. The white varieties that stand out are Alvarinho, Arinto, Encruzado and Fernão Pires.
In addition to the competitions, a seminar is also planned for On August 22, the event starts in Florianópolis, which will feature a masterclass guided by Eduardo Araújo. Na, the day with the execution of our wines, where the production is elaborated as characteristics that Portugal offers 2 varieties of wines50. On the 24th, the “Roadshow 2022 – Wines of Portugal” arrives in Curitiba, a city that will have Sandra Zottis as speaker of an exclusive seminar. The last destination of the event is Recife, a stop scheduled for the 29th. In this city, participants will have a masterclass guided by Murilo Guimarães Filho.
The tastings in these cities in Brazil are gaining dimension and notoriety and are an excellent business platform for Portuguese producers, with 2021 participants in the Roadshow, 380 professionals and around 160 consumers, a number that ViniPortugal aims for in this edition.
Portugal in the destination market of Brazil, has as its destination1 the potential1 of each day and if the Brazilian wine market is value1 and the Brazilian wine market, of wines20 (ViniPortugal/). Currently, ViniPortugal communicates in more than 20 international markets, always with the aim of highlighting the national ones and reinforces Portugal as a producer of excellence in the sector.
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