‘Pepco’ reveals plans to start operation in Portugal in 2023
- ONE pepco intends to open the first stores in Portugal during the spring of 2023.
- In a first phase, the brand of future prospects, commercial spaces in the regions of Porto Lisboa and Algarve.
- The company has already started recruiting for the team that aims to expand the brand in Portugal, with the aim of looking for the best locations and, later, recruitment for the stores, which will start in January 2023.
ONE Pepco, multi-product retailer which is in full expansion, has just announced the plan to start operating in Portugal, with the first stores to open in spring 2023. Portugal will be the brand’s 18th market, which will have approximately 3,000 from Estonia, in northern Europe , to Italy in the south, Spain in the west, or even Bulgaria in the east. This year, Pepco also launched as the first stores revealed in Germany, which also open as doors to new commercial spaces designed for the Greek market.
For the entire Pepco Group, Portugal is the 20th territory of the brand – The Pepco Group was founded in 2015 and includes two recognized and independent retailers – Pepco and Poundland, which will also be marketed internationally under the Dealz brand, customized with a global arm, PGS, which works in collaboration with both operating companies.
Pepco is unique with a differentiated and diversified offer for a diverse home, as well as for the whole family, with approximately 500 unique pieces, at a very affordable price. Competitive prices are the main strengths of Pepco stores, which were mentioned spontaneously by the majority of their buyers (65%)¹. This group of consumers visits Pepco stores regularly and 2/3 of their purchases are planned in advance, but at the same time some customers also assume that store visits are made just because they enjoy the experience, with no purchase objective.
Peco stores have a professional and cordial positioning. The customer satisfaction rate is 8%, which is reflected in regularly won awards, such as the Service Quality Stars.
After starting a survey of the national market, strategically an extensive Pepco strategically assumes areas of Porto, Lisbon and Algarve to start gradually as stores, followed by an expansion throughout the rest of the country.
Pepco stores occupy more than 1 million square meters of sales area across Europe. In Portugal, the company works in collaboration with owners and properties to guarantee the lease of stores with a longer term of 450 square meters, reaching a long term of 700 square meters in retail parks and shopping centers, in cities and towns with more of 15,000 inhabitants.
“The launch of Pepco stores in Portugal is the next important step in the brand’s growth journey. Following market research, which is also of great interest in Mediterranean countries such as Spain and Italy, we hope to gain popularity in the Portuguese market. This is notoriously competitive prices and market quality that features a wide variety of products and products. Every day we open a new Pepco store in some European territory and make an average of 20 million purchases per month”, says Anca Radu, Regional Director for Pepco’s retail business.
The brand manager also adds “Since 2010, Pepco has been increasing its headcount by 1000% while maintaining a remarkably high employee management rate. We are focused on creating opportunities for all our employees to grow with us, both professionally and personally. It is a preference to hire passionate people, who stimulate, want to develop their skills and contribute to the development of the company..”
Pepco currently employs over 24,000 people across Europe and offers extensive training to help employees contribute to and how their professional careers can also develop in the long term, with multiple employee benefits and concurrent working standards. flexible. A manifestation of this situation is the fact that many Pepco employees, who began their professional careers as shopkeepers, but are currently in management charges.
In this initial phase, the company plans a launch operation in Portugal.
In keeping with the brand’s motto “Feel the quality, love the price”, the offer of all homes and accessories that still offers budget and some budget for management in its stores with limited accessories, accessories, shoes, women’s accessories, accessories, exclusive products, women’s accessories, accessories, housewares, accessories and accessories.
The portfolio of Pepco’s Portuguese stores will include the brand’s new concept successfully launched in Spain. Personal care and cleaning stores, plus general hygiene and larger format categories – This follows an initial positive test, which serves as an initial response to customers.
Details about the brand, additional employment opportunities and potential owner operation available on website pepco.pt.
IPSIS