Jón Birgir Gunnarsson has joined BAADER as Director of Sales and Marketing (CSO), for Skaginn 3X and BAADER Iceland as of August 8, 2022. He will be based in Reykjavík.
Gunnarsson knows Skaginn 3X well as he managed the successful development of a new brand and image when he managed sales and marketing during the company’s high growth period from 2016 to 2019.
“With the appointment of Jón Birgis Gunnarsson, we further strengthen our position in the Icelandic market and our expertise in excellent solutions in pelagic processing for the benefit of our customers,” says Robert Focke, BAADER Fish’s managing director.
“I am convinced that he will be as dedicated to following the needs of our customers as Skaginn 3X and the BAADER multi-brand product range, this is what brought him back”.
Jón Birgir Gunnarsson says: “It is an inspiring project to keep the strength of the Icelandic teams in agility and adaptability while combining the important strength and stability that BAADER stands for, I am extremely excited to be in an important leadership role in this strong company.” , not least because I believe we will be a leading force. It seems that no other Icelandic company has this number of specialized and dedicated employees who focus only on fish processing technology.”
In his role, Gunnarsson will be responsible for accelerating sales activities in the Icelandic local market for the entire BAADER multi-brand collection. Together with his team, he will further provide global expertise in all wall-to-wall offshore processing solutions.
BAADER Ísland and Skaginn 3X recently joined forces in this country to establish even stronger customer service and foster joint innovation within seafood.