Aigle rolls out its new “Escape” store concept
AIGLE DEPLOYS ITS NEW “ESCAPE” STORE CONCEPT IN TOULOUSE
It is in the heart of the historic center of the pink city that the AIGLE boutique reopened its doors on Thursday 21 July. In collaboration with the collective of architects CIGUË, AIGLE imagined a place in line with its commitments for a more responsible mode where vegetation and natural materials are part of the sales area.
AIGLE, a brand committed to more sustainable fashion
Founded in France in 1853, and today under the direction of Sandrine Advisor, Aigle became in December 2020 the first major fashion brand “company with a mission” by revealing its raison d’être “To allow everyone to live to develop experiences without leaving any footprints other than his footsteps”.
By reopening its doors on July 21, the Toulouse store is the first of the 97 introduced in France to be able to use the new ESCAPE concept, which will be rolled out nationally.
The new ESCAPE store concept
The new ESCAPE concept connects the AIGLE store experience to the sensoriality of nature. The clear lines played with the wood, the rubber coexist with the concrete when the vegetation seizes the furniture. Every detail calls for discovery. From floor to ceiling, nature echoes the city. From outside to inside, ESCAPE tells a story of exploration between natural light and the sounds of raindrops thanks to the ASMR X AIGLE playlist.
To develop this concept, AIGLE has called on the best local partners who share its requirements. Informed choices and French know-how: the space reflects the heritage of the brand as much as its future. ESCAPE is a place intended to welcome an entire community ready to commit to an authentic and, by nature, sustainable fashion. An address to see and feel the positive impact that everyone can have on the planet.
AIGLE Toulouse in a few figures:
- Store address: 12 Rue Saint-Antoine du T 31000 Toulouse
- Reopening date: July 21, 2022
- Opening hours: Open Monday to Saturday from 10 a.m. to 7 p.m.
AIGLE is also:
3 stores in the South West of France (Toulouse, Arcachon, Montpellier)