Event-lab, the importance of communicating good practices
Communication, events and training: these are i three pillars on which Event-lab bases its identity, strongly devoted to digital. An adventure that of the Veronese company, which began eight years ago from an intuition of Simone Santagata and Mario Zambon and which still today is a dynamic team of young professionals, capable of responding to the different needs of customers who are entrusted with their own. «What we do – says Simone Santagata – is helping companies to interconnect our three key points. In the consultancy phase we start by understanding what is special for the company we interface with and, after understanding its uniqueness, we help it through events, digital tools and also trying to convey what is the culture of communication. “.
The mission of spreading the digital culture
Spreading digital culture is a real mission for Event-lab, which made the topic a cornerstone when it was still unusual to talk about it. Today, learning to communicate is even more fundamental for companies, especially to correctly convey the increasingly requested sustainability processes. «Before talking about this – explains Santagata – it is essential to understand what and how we are doing more sustainable. Then, it is necessary to involve all the stakeholders of the company, from suppliers to customers, and their collaborators. Once we understand all this, with Event-lab we try to put it to value. Only at the bottom do we understand which are the best tools to communicate it: in some cases this determines events, perhaps designed to develop themes in favor of the territory, in other cases, however, the tools are purely digital, therefore social networks and the web world at 360 ° “.
Communicate good practices to make replicable
Once again the key is culture, to prevent admirable works of sustainability from being concealed. Communicating good practices is essential to export positive models, make them known and possibly make them replicable. Event-lab’s commitment to the Sustainability Objective project, together with IPLUS and Verona Network, goes in this direction: working for a better world than we found it, recalling the words of Baden Powell, founder of scouting. , is a living thought in the action of the Veronese company.
«We ourselves – concludes Santagata – are certifying ourselves as B Corp, measuring the impact we have as a company, with the desire to improve ourselves day after day. Many times I speak with entrepreneurs who are convinced that they cannot do anything for a sustainable conversion of their realities: to do great things, serve starting from the smallest, this should not be forgotten
Read Pantheon Sustainability Objective