Electric car manufacturer BYD has appointed Hedin Mobility Group as ‘Dealer+’ to distribute and sell passenger cars in Sweden and Germany.
The Dealer+ status grants Hedin official distribution, sales and aftermarket services in both countries.
Hedin will open stores in cities in Sweden and Germany, starting in Stockholm in October. The first German store will also open in October. Customer websites for each market will be launched later this month and details on available models will be announced in September.
The first deliveries are planned for the fourth quarter of 2022.
“Partnerships, such as the agreement with Hedin Mobility Group, are the basis for providing comprehensive services and localized support for BYD customers as the brand continues to develop its new energy supply of passenger cars in Europe,” the automaker said in a statement.
Hedin will now recruit dealers from various regions in Germany to sell and service the BYD passenger car brand.
It is one of Europe’s largest privately owned retail groups, with over 230 stores in eight countries, including Germany, with a “significant retail footprint” across Scandinavia. It sold 125,000 vehicles in 2021.
It will sell BYD vehicles in Sweden through its dealer group Hedin Bil and via the newly developed network in Germany.
Michael Shu, general manager and CEO, BYD Europe, said: “We believe the timing is perfect to meet consumer demand for more environmentally friendly solutions. Our partnership with the well-respected Hedin Mobility Group has exciting potential.”
Anders Hedin, owner and CEO of Hedin Mobility Group, added: “This underlines our ambitions to be a leading mobility provider and a contributing force in the electrification of the European car fleet. Growing our distribution business is central to our strategic plans.”