Havas Village Zürich: New Lidl campaign flexible on prices
The specter of inflation hits with full force. Life is becoming much higher and people are getting less value for their money. People or households that have to budget tightly can no longer afford goods, so to speak. But that doesn’t have to be the case, writes Havas Village Zurich in a statement. Even if the price level is currently increasing nationally and worldwide, Lidl Switzerland is doing everything it can to offer its customers the best prices, even at this generally higher price level.
For a 50 note you get the most complete shopping cart at Lidl Switzerland, it is said. This is also confirmed by K-Tipp No. 12/2022 in a current price comparison on saving during inflation. It turns out that you can save 1,400 francs a year on weekly shopping at Lidl Switzerland.
The new value for money content is part of the “Typical Lidl” quality campaign and will be continued in the same campaign style as the campaign content published in early 2022 on the topics of Swiss products, regionality, freshness and variety of products.
The campaign will be played out from July 2022 via a wide variety of media and channels (TV, OLV, online/social, posters, advertisements, POS, etc.) and shows three characters in a humorous way who don’t have to do without anything because they shop at Lidl Switzerland. Whether you are a pensioner, a student or a family – if you discover Lidl Switzerland, you will get the best quality at the best price.
Responsible at Lidl Switzerland: Raphael Werner (Head of Marketing), Nathalie Forrer (Head of Marketing Department), Nicolas Cadonau (Senior Manager Marketing); Responsible at Havas: Claudia Sigg (Senior AccountDirector), Patrick Beeli (CreativeDirector), Dominik Brülisauer (Senior Copywriter), Olivia Schläpfer (Senior Art Director), Helen Ingold (Junior Art Director), Sophie Güntensperger (Junior Copywriter), Nick Sohl ( Polygraf), Dominik Cattaneo (Motion and Multimedia Developer), Oliver Nater (Account Director Media), Katharina Frede (Digital Planner), Marcela Hänel (Account Manager Media), Isabel Iacono (TV Planner), Marcel Benz (Strategy Director) Film production: Manifesto, directed by Reto Salimbeni, photography: Cyrill Matter. (pd/wide)
TypicalLidl.