The Genoa Boat Show lands in New York
On July 13 in an exceptional location like the prize New York Yacht Club in Manhattan the presentation of the Genoa International Boat Show. A preview of the Boat Show which will take place in Genoa from 22nd to 27th September next. For such an important event for the entire Italian nautical segment, a unique place in the world was chosen as New York, the business capital of the United States. With its historical heritage and its prestige, New York has always played a leading role in the global yachting sector and together with Miami and Fort Lauderdale in Florida play a leading role in the sector of research, innovation and design. of cutting-edge boats. The United States of America permanently represent the first market for Italian yachting in the worldwith 10 years of continuous double-digit growth, Italian yachting has its place of records in the American market.
In 2021 a turnover of approximately 500 million, 2022 + 102% over the same period. This is because the Italian pleasure boating industry is the quintessence of Made in Italy with yachts boats that present technology, design, materials, together with performance, innovation, style and creativity at the same time.
To confirm this primacy, the numerous Italian leading companies in the sector, and the Boat Show, an event of primary international importance. The only way to organically admire the entire range of innovations in the production of Made in Italy boats and yachts is to visit the Genoa International Boat Show, the only international showcase of the Italian nautical industrythat in the next edition, from 22 to 27 Septemberwill make over 1000 boats available to visitors.
The export of Italian yachts reached an all-time high in the first months of 2022, touching the threshold of 3.5 billion dollars and the American market is now a strategic and essential target for our shipyards. The communication path of Italian excellence in boating, thanks to the collaboration in recent years by Confindustria Nautica and Agenzia Ice, begins today in New York and will serve to consolidate the leadership of sales in the United States as the first destination for boats and yachts Made in Italy. – declared Stefano Pagani Isnardi, Director of the Confindustria Nautica Research Office.
If 2021 was the record year for Italian sales in the US and 2022 started at two, this year will also be a year destined – with the next ones – to create and relaunch the reputation of authentic Made in Italy in the US. starting from New York: we did it in May for fashion, design and jewelry at Italy on Madison; in June at Fancy Food for food and wines; in July for boating. And more will happen in the US starting with Miami, Los Angeles followed by Chicago and Houston – he said Antonino Laspina, Director of the ICE Agency in New Yorkcoordinator of the USA network For the reasons of leadership of our industry, we had to add communication in the first market in the world to the commercial actions and if on the one hand we have increased the number of fairs and companies present, for the first time we are in New York and we will be in Fort Lauderdale, with industry and show communication – he said Carlo Angelo Bocchi, Director of the Ice Office in Miami.