Celestyal Cruises: Thessaloniki emerges as a port of departure for the cruise
Celestyal Cruises organized a saver trip on the Celestyal Crystal cruise ship for eight selected journalists from Serbia, Romania and Poland with a port of embarkation in Thessaloniki. The initiative began as a result of its strategic cooperation with the Thessaloniki Tourism Organization (OTTH), the Thessaloniki Port Organization (OLTH) and the Central Macedonia Region Tourism Directorate with the aim of promoting the city as a starting point for cruises in Greek and highlighting this new tourism service in the markets of the Western Balkans.
As part of the savings trip and from 19 to 26 June 2022, the prestigious journalists were first hosted in the city of Thessaloniki, and then had the opportunity to enjoy the popular seven-night “Idyllic Aegean” cruise and continue to Ancient Ephesus, Rhodes, Heraklion, Santorini, Mykonos, Milos and Athens.
Establishing Thessaloniki as the initial and terminal destination of the cruise, Celestyal Cruises organizes fam trips, targeting the media representatives to act as ambassadors of the cruise experience it offers and convey the message of the industry’s contribution to the development of the tourism product in Northern Greece . and the development of the local economy.
Regarding the strategy of Celestyal Cruises and the promotion of Thessaloniki as a port of departure for the cruise, the Managing Director of Celestyal Cruises, Mr. Chris Theofilidis, stated: “The central position of Thessaloniki, the reading air connection, the historical heritage of the city , the cultural heritage of the city and the abundance of entertainment options for our ranks and important factors in choosing Thessaloniki as a port of embarkation for cruises. us. Having committed to the state for the consolidation of the Greek cruise on the international map and in accordance with our planning for the opening to strategic markets, we decided to focus on Thessaloniki, in order to attract citizens from Northern Greece, Europe and also from the emerging markets. Balkan markets”.
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