Coca-Cola is up to something and if you attend Bilbao BBK Live 2022 you will see what it is all about
Many thanks to the aforementioned leading brand in sugary and carbonated drinks with various moments of euphoria and personal happiness within our particular history (the spark of life, we will not forget it), so we are not surprised to see that Coke has now decided to take a step forward in his professional career and link his presence in a much more stable and regular way in the greatest environments and contexts of happiness and joy that we currently know: music festivals.
In this way, if you soon plan to drop by the bbk bilbao live (which will happen during the days July 7, 8 and 9) it is very likely that you will notice in the middle of Kobetamendi a huge inflatable sculpture of two people embracing that responds to the name of The Coca-Cola hug sculpture and that, in addition to serving as a meeting point for you and your friends during those occasional distractions, it will also hide a very special experience inside.
Coke has thought of everything, and they know well that after seeing james murphy petting it, having a good time with Stereo Bombor give it all with MISSING IN ACTION, you will want to immortalize your natural euphoria and keep an indelible memory of the moment. But let’s not fool ourselves, your memories lived during the bbk bilbao live they don’t deserve a low resolution selfie, but a capture that lives up to that experience. This is why within The Coca-Cola hug sculpture attendees will be shown the possibility of merging with that particular philosophy of the brand that embraces the “royal magic” and made from it a 360º video, in slow motion, with different speeds and a boomerang effect, where up to four people can appear in it showing their best poses for posterity.
It is undeniable that with it Coke shows us once again and correctly its intentions to carve out a niche for itself in the live music business, where precisely it already has its own space aimed mainly at the younger population (Coca-Cola Music Experience), but now seeks to spread its wings in favor of approaching a more diverse audience. In fact, if you’ve been holding a can of Coke in your hands you have most likely seen the logo of coke studio in her. But,What is Coca-Cola Studio??
coke studio is the musical platform with which Coke seeks to give a radical turn to the way we socialize through the different events and music festivals around us. A digital space that will host all the initiatives of the brand itself related to the world of music, as well as offering itself as a meeting point that provides the opportunity for artists from all over the globe to associate, share their value and grow together. Already in the past 2021, and during the aforementioned festival Coca-Cola Music Experience, the platform coke studio made its first foray into our country, offering through it a considerable amount of exclusive and streaming material about the artists involved in its edition. Now, coke studio Step on the accelerator and be back on everyone’s lips thanks to your personal relaunch through the campaign “Driver” In collaboration with universal music group: a global strategy that reminds us of the relevance of the platform through a heartfelt tribute to the legendary band Queen already through a personal review of the classic A kind of magic with the particular look of seven talented and young artists who would give much to talk about: Ari Lennox, Griff, Ekin Beril, Mariah Angeliq, Tems, TesherY Tribe.
With the festival season in full swing, we rub our hands at the thought of the possibilities that coke studio can now offer both to its users and to the artists involved, and considering the direct participation of the brand in the imminent edition of the bbk bilbao live We will keep ourselves very aware of the possible novelties that these integrate to the aforementioned platform. Without a doubt, a different and most attractive perspective of reliving the festivals again.