Konami announces a multi-year partnership with Inter Milan regarding various elements inside and outside the eFootball license.
Just like with AC Milan, the logo eFootball of Konami will feature on the front of the new official training kit for the men’s and women’s team, as well as the youth teams,InterMilan, which will be worn by the players during their training sessions at the Suning Training Center in memory of Giacinto Facchetti and before each match in national and international competitions. The Japanese publisher also owns the naming rights to the training ground that hosts Inter Women’s and the Youth Academy. The facility is now called the Konami Youth Development Center in memory of Giacinto Facchetti. The training ground will also host a series of events for Nerazzurri youth teams as well as club academies, football schools and international Inter Academies visiting Milan.
Inter e KONAMI di new insieme: la società leader nel gaming diventa Global Football Videogame Partner, Youth Development Center Partner e Training Kit Back Partner del Club nerazzurro.
👉 https://t.co/zZI6prRikS@play_efootball #IMPartner pic.twitter.com/MuK1BdmLSD
— Inter (@Inter) July 1, 2022
“Adding a club of the caliber of Inter Milan to our set of partner clubs is very enthusiastic“says Naoki Morita, president of the European subsidiary of Konami. “With the naming rights for their youth development centre, the eFootball branding on the team training shirts and the club’s involvement in our growing portfolio of esports activations, we are confident that this partnership will bring us many successes, now and in the long term“. Luca Danovaro, Chief Revenue Officer of Inter Milan, added: “NWe are delighted to welcome Konami back to the Inter family and to announce this important and unique partnership. It proves once again the constantly increasing value of the Nerazzurri and their ability to mobilize a young and international target of millions of fans around the world, thanks to a long-term strategy. Starting this season, Konami will play a major role alongside us.”
Football expertise at the service of video games and eSports
The partnership between Konami and Inter Milan extends to the world of gaming, which is Konami’s core business and an area in which the Nerazzurri have been present for many years with Inter eSports. Konami will work in tandem with the Italian club on national and international projects in the world of eSports, which will be revealed during the campaign. This agreement marks the renewal of a collaboration between two global brands, leaders in their respective sectors, with a desire for innovation, dialogue with new generations and an international vision, which are all cornerstones of the company’s growth strategy. club.