Under the brand Business Zone there is a nationwide website Polish press devoted to economic and business issues, as well as regional sections discussing issues important to managers and entrepreneurs regarding the voivodeship. Business Zone also representing itself in a group, touching the papers to the audience once in a group; additional are publisheddistributed during events.
– Building a strong position in the media integrating key people from the world of business and economy located in the Polska Press Group’s development plans. Change of the editor-in-chief to be a journalist well versed in the field of economics will allow us to develop an even stronger position on the market – he comments Tomasz Przybekpresident of the Polska Press Group.
Kania: I put my hopes on competences
The new editor-in-chief of Strefa Biznesu will combine the new function with the function of the editor-in-chief of Dziennik Bałtycki.
– I have high hopes for Artur’s competences, and I am very glad that this new version of the role was also available. During the day of the mission of informing about trophies and services for navigation, we pay attention to the activities related to employees, services and paper services of our newspapers and periodicals. We are an opinion-forming medium, thanks to the sole presence in Poland of the largest number of business worlds, the best recognizing specificity. On one of them they have a huge impact on the condition and future of the entire economy ”- comments Dorota Kaniamember of the board and editor-in-chief of Polska Press.
“The site’s most interesting information”
The Business Zone so far no primates. So they will be from Kiełbasiński’s tasks actions regional branches, creating their own content so far.
– The journalists of our group produce the most interesting information in Poland. about every company in Poland and about its problems. You have to now coordinate actionsadd journalism and the quality of the effect – says the Wirtualnemedia.pl portal Artur Kiełbasińskiadding: – As a Business Zone, we will be present on all significant changes, while we will comment on issues of maintaining priority in our websites and magazine.
The head of the Business Zone emphasizes that he is simply leading – Polska Press, in his opinion, may be a leader in economic journalism in Poland. – You also need to combine internet activity with a paper journalist and contact point like podcasts and videos. This sum of content activities is my main goal – he adds.
Who is Artur Kiełbasiński
Artur Kiełbasiński educated as a lawyerbut has come to a professional related to results dependency, contributing to journalism and economic information. For six years (2010-2016) he worked in “Gazeta Wyborcza”. At the Warsaw headquarters, he edited and wrote economic texts (specialization: economic and maritime economy); it will also express itself Wyborcza.biz.
Earlier – from 1993 to 2010 – he was with Polska Press for the first time. From 2003, he was the head of the NaszeMiasto website, and in 2009, the head of the Polish regional press. He was also the deputy editor-in-chief of Dziennik Bałtycki. Immediately after leaving Agora, he found his way to radio Gdańsk, where he was, inter alia, editorial secretary. In June 2021, he took the position of the chief editor of “Dziennik Bałtycki”.
According to the Mediapanel survey for 05/2022, the Polska Press Group information from the “business, finance, law” category was placed on the data carrier among Polish media groups. In the treatment for May, information from this category recorded 10%. increase in coverage in relation to the repair to the report for 2022.