New technical sponsor for Siena
SIENA. Acn Siena 1904 srl is pleased to announce the multi-year agreement with the company Legea SpA which will be the new Juventus technical sponsor. This is an important partnership for the supply of high quality sports material, but also for the corporate marketing strategy by expanding the merchandising offer which in the past season represented a strong point of the commercial area.
From the first day of the 2022-2023 preseason retreat in Orvieto and Lubriano, Siena coaches and players will wear the training and leisure kits designed by the Campania brand.
Born in the early 90s of the last century, Legea is the evolution of a small textile factory producing sporting goods founded in Pompeii in 1966 by the spouses Antonio and Elena Acanfora. Today it is a leading reality in the national sportswear sector, having linked its brand to numerous football clubs in the professional categories both in Italy and in the rest of the world, including the national teams of Bosnia and Herzegovina, Montenegro and Korea. North, thanks to which Legea was the only Italian brand present at the 2010 FIFA World Cup in South Africa. On the bulletin board there are also historical clubs such as the Red Star of Belgrade in Serbia, CSKA Sofia in Bulgaria, Torpedo Moscow in Russia, NAC Breda, NEC Nijmegen and Roda Jc in Holland, AE Larisas in Greece and The New Saints in Wales. Also worth mentioning is the agreement for the technical sponsorship and official supply of sportswear by the Italian Referees Association starting from the 2019/2020 sports season and with a three-year duration. Today it distributes its products in over 50 countries, from the Far East to Australia, from North America (USA and Canada) and South (Argentina) to the African continent through independent sporting goods stores and large surfaces with specialized sporting parts. .