Florence, 4 July 2022 – The heat wave of these days is curbing people’s desire to go out and therefore shopping. For this the traders are trying to rush. “Within a few weeks we have lost 70% of customers, ino one can be seen on the street “. Sarah Furlan animates of the natural shopping center Le Cure.

On the one hand there are the early holidays, on the other the heat “factors that are desertifying our neighborhood”. “We cannot afford to lose this season as well” adds the president of ccn Le Cure. So the traders decided to roll up their sleeves and get organized with evening openings in order to allow those who suffer from the heat to be able to go out after dinner for their purchases. From tomorrow Tuesday 5 July, every Tuesday and Thursday in July, the shops in the neighborhood will remain open until 10pm. “It is the only way – adds Furlan – to hope to see someone in our business again. Our streets are empty except in the morning ”. Via Gioberti also hopes to be able to put business back on track.

Tomorrow Tuesday 5 July, starting at 6 pm, off to the Night of the sales with the pedestrianized road and therefore closed to traffic. On the program music, entertainment and much more. A street band will animate the Via delle Cento Botteghe, entertaining customers and passers-by. Also via Gioberti four gifts not to be missed with the theater. In the garden of Villa Arrivabene Tenuta at the Theater with Rotary: it begins today 4th July with Last Judgment, 11th July will be the turn of Marriage in black and white, 18th July Let’s not make a bad impression and 25th July last appointment with Dangerously – The key to the house. Admission is free subject to availability. If the suburbs are a bit ‘in trouble, the return of many tourists in the center to dare momentum at the sales.

“The balance of the very first hours of sales is positive, we estimate 6-7% more sales than last year. The goal for this year is to reach an increase of around 10%, in the next few days we will understand if it will be achievable. But I am optimistic “. This was stated by the vice president of Confartigianato Imprese Firenze Paolo Gori in reference to the start of the sales today in Tuscany.
“In the heat – he added – there is certainly a reduction but it is normal. In addition, several people went to the sea and therefore this perhaps penalized the cities a bit. However, I repeat, I am quite positive “.