Coke Studio arrives in Portugal to meet new talents
– Advertising –
The Coke Studio platform aims to create a space for multicultural musical magic.
ONE Coke is expanding internationally Coca-Cola Studio, a music platform launched in 2008 in Pakistan. The platform now reaches all parts of the world, including Portugal, to meet new talents and learn about their musical creations.
By providing opportunities for unique talent associates in the music industry to create and produce in unique to new moments, the Coke Studio platform aims to be a space for multicultural musical magic.
The first moment of the Coke Studio launch came to life through the global debut of the ad The conductor. The play pays tribute to the legendary rock band Queenin a unique collaboration that challenged seven artists to adapt their own iconic song “A Kind of Magic”, rebuilding the track for a new generation.
The artists chosen were an American R&B star Ari LennoxBritish singer-songwriter Griffthe latin urban pop star Mariah AngeliqNigerian singer and producer have and Indian-Canadian rapper and producer Tesherpoptur with an electrical producer Ekin Beryl an all-female K-Pop band TRIBE.