new store FC Barcelona. The Barça entity wants to continue increasing income from the sale of merchandising, which is why they have decided to open their seventh store for official products. This establishment is named Barça Store & Sagrada Familia Exhibition, being its great attraction the proximity it has with respect to the renowned basilica. The inauguration took place this Saturday, July 2.
The Catalan club, chaired by joan laporta, has detailed through a statement that it is an establishment that offers a thematic exhibition space and a 100% Barça experience. In the same way, he points out that “the Barça entity is committed to a new format where the museum is the main protagonist of the premises and visitors can walk through a great culé showcase”.
This strategy is the one that aims to make a difference in relation to the other stores that the FC Barcelona. That seventh venue will have a lot of exhibits on the history of the club available, which will change periodically to ensure that they offer a different experience to the fans. Another aspect that should be highlighted is that entry to that specific area will be completely free. Once this tour has been completed, people will be able to go to the area of the official products of the Barca Store.
Bet on BLM revenue
The Barça Store & Sagrada Familia Exhibition represents one more step in the strategy of the culé entity with respect to the exploitation of the commercialization Of the stores. There are seven locations that exist so far, all of which are controlled by the board of directors of the FC Barcelona. A plan that they started from the previous meeting and that the current one aims to continue along the same path.
It should be remembered that the directive laporta you have in your hands the possibility of selling up to a 49.9% BLM, with the aim of adding a partner that allows Barça to extend the brand outside of Spanish territory. However, the latest information indicates that they are not currently going to contemplate that option. In case of retaking this idea, the club could receive up to €300 millionas explained in the last Extraordinary Assembly.