Supreme Administrative Court confirms dreamMedia in the advertising “war” in Lisbon – Marketeer
dreamMedia advances in April to a court case with the aim of stopping what it says is an advertising “cartel” deal between JCDecaux and MOP with regard to Lisbon’s outdoor advertising space. Documents, the Supremo concludes that a signature is mandatory on each of the documents in public tenders, resulting in the exclusion of JCDecaux’s proposals in the Lisbon advertising contest.
According to the dreamMedia agency, it will result in the “very likely origin of the pre-contractual litigation action” and in the “annulment of the award act in favor of the JCDecaux proposal and the eventual contract”. In addition, compensation to competitors who “went illegally” may also be at stake.
It all dates back to 2018, when an advertising “war” began in the Portuguese capital after a local authority chose JCDecaux as the winner of the capital’s urban furniture competition for the next 15 years. At the time, dreamMedia challenged the decision through an injunction, which was not advanced by the Lisbon City Council.
years, in February 24022, GrupoMedia later pointed the finger at JCDecaux, as well as at MOP, which it accuses of “cartel practices” within the scope of the “controversial contract for the concession of outdoor advertising in Lisbon launched in 2017” .
