The first robotic microlian store in Greece, without staff, started its operation in Attica and specifically in its area Nea Smyrni.
The opening of the innovative i-mall Micro Market On Thursday afternoon, with the founder and inspirer of the project Dimitris KaravasiliSpeaking to reporters, he stressed that the innovative idea emerged after 3.5 years of recording and capturing consumer habits, both in Europe and in Asia and the USA, by the DK Consultants Group.
“The i-mall Micro Market in its implementation, encountered many difficulties, however, thanks to perseverance, patience and continuous flow of funding, we managed to overcome all obstacles, to create a new distribution channel and a new way of selling everyday products. . use. The i-mall Micro Market, has integrated all the latest technologies that save users time, business costs while at the same time offering a unique experience to the consumer. The i-mall Micro Market is based on the win-win logic, “the more I shop, the more I earn”, which is why it ultimately works in the interest of the final consumer “, pointed out D. Karavasilis.
The company’s development model is based on both the franchise and the creation of other branch businesses. As mentioned, based on the company’s plan and the signed contracts, in addition the addition of up to 50 stores by 2024 and 80 in total by 2026 in Greece. Respectively, the development of the concept has been launched abroad and more specifically, four countries abroad – France, Germany, Italy and Romania – should be the first to adopt the philosophy of the i-mall Micro Market with investors who will participate in the Master Franchise of these countries.
“Our differentiation in relation to the other classic retail stores is the emphasis we give to the experience that the consumer has for as long as his visit to an i-mallMicroMarket store lasts” said George Fasoulakis, commercial director of i- mall Micro Market, with many years of experience in similar positions such as Kiosky’s Convenience Stores and e-kiosky’s. He added that the customer journey and loyalty program have been designed by the i-mall team Micro Market and Warply in such a way as to interact fully with the consumer, the maker, part of the i-mall for as long as the its purchase. “What we want is all those who allow us to” buy “first of all the i-mall experience and secondarily the products. “In short, our goal is for our stores to prove to be a reference and meeting of young and old, enhancing socializing,” he stressed.
Giannis Doxaras, CEO of Warply, referring to the innovative store stressed: “Having launched multiple solutions in unattended retail internationally, we know first hand the challenges of young people the technology and the commercial model of i-mall Micro Market solves with innovative way. . We are very happy for the cooperation as we have the opportunity to make really innovative solutions for the first time in the world “.
The Guide for the investment of i-mall Micro Market resulted in the results of the primary research conducted by DK Marketing through its Greek and international presence. The valuable findings led to the conclusion that the physi-digital experience can offer the greatest possible satisfaction to images by connecting the digital with the analog-physical world. Specifically, the age group that is the target of physi-digital is the Generations Z and Alpha category (ages 10-25) while ages between 12-18 are not in the mood to buy large retail stores for their daily habits. Research has shown that in the post-COVID-19 era, 8 out of 10 should be quite the feeling of socializing, especially in “pocketparks”. Nine out of ten maps belonging to the age of 12-18, want to adopt the “electronic ziliki” over the traditional one. Also, transactions under 5 euros have increased by 60% with the use of electronic means of payment.
Using robotics and IoT (Internetof Things), i-mall Micro Market stands out for its fully advanced high-tech robotic systems. Orders are placed interactively through the touch screen (touchscreen), or through the mobile app. The company’s upcoming plans include the pioneering mobile application which will be launched in the next 15 days. With a QR code that the consumer will receive from the App on his mobile phone integrated on the way to the store, he can pick up his order easily, quickly and earn loyalty points. In this direction, the robotic shops will offer the possibility of personalized offers per consumer, a personalized customer reward program, automatic UV sterilization of all products before receipt. The easy access and use of the experience in the shops by people with special needs (disabled) has played a very important role in the design. The payment system was created by Warply in collaboration with Cardlink, using a new generation of self-service POS to store vending machines for card and wallet transactions. The company’s cooperation with Skroutz is moving in the same direction, as the space hosts a pickuppoint, on a 24-hour basis without time restrictions. The music experience has been undertaken by Panik Entertainment Group through the continuous flow of PanikTV that is displayed in the i-mall Micro Marketstores.
Source: ΑΠΕ-ΜΠΕ