Social networks already have 8.5 million members in Portugal
In five years, almost two million people join at least one social network. They spend an average of 2.30 hours/day.
In January 2022, there were 8.5 million active users of social networks in Portugal, equivalent to 83.7% of the Portuguese population. There are more than 700 thousand people (+9%) compared to the same period last year (7.8 million). It is the second largest annual increase in 2014, only surpassed by the addition of 800 million users from 2020 to 2021. social platforms. Today is World Social Media Day.
According to the “parent report” of social networks, YouTube leads with 7.27 million users in Portugal and is followed by two platforms from the company Meta: Facebook, with 5.95 million, and Instagram, with 5.40 million. . Access Facebook Messenger, LinkedIn, TikTok and Pinterest. The last places are occupied by Twitter and Snapchat. According to the document, the numbers received from the public may come from advertisements.