Outside. Le Pâquier d’Annecy, kingdom of Solomon for its 75th birthday
What a playground! To celebrate its 75th anniversary, Salomon took over the shores of the lake and the Pâquier with the mountains in the background. The opportunity to organize a multitude of workshops in collaboration with local clubs (athletics, alpine club, etc.) covering the practices that this four-season outdoor brand has helped to develop since the post-war period.
On the lawn of Annecy, young people with their parents, eager to test the air bag with the free academy of Les Arcs represented by Guilbaut Colas, world champion in moguls and his comrade Laurent Niol, imperial in their acrobatic figures.
According to activities such as trail running or rollerblading, we came across the friendly former Salomon, happy to meet for this friendly ”garden party”. Jean-Marc Pambet, former CEO still member of the board of Amer Sports, came to greet his former employees in hiking mode. “You have to remember that when the company was created, François Salomon ‘broken’ three family savings accounts to create this company. 75 years old, start-ups work in the same way to launch themselves on the market…” Hoping to find the right vein like Salomon!
Generation Solomon
He will surely tell the anecdote to the Chinese shareholders who invested a few billion (4.6) to become the owner of Amer Sports, to which Salomon belongs today, directed by Franco Fogliato.
All afternoon, the biathlon stand was a hit, as was the ski-room area where the brand’s technicians went to the board to maintain the cross-country skis for the summer season, an essential step for find high-performance equipment for the first snowfalls.