From Toulouse, Milan turns a new page in the youth edition
The kite is a bird of the Pyrenees. But it is also the name of the publisher of magazines and children’s books born in Toulouse 40 years ago. This company, sold to the Bayard group in 2004, was not impacted by the pandemic. Better, the one which employs 380 employees, including 260 at the headquarters located near La Ramée in Tournefeuille, has reinforced its growth thanks to the support of parents and teachers who, successive confinements oblige, have turned to magazines and children’s books. . In two years, distribution of magazines to subscribers has jumped 15%.
“The pandemic has given us a major boost,” recognizes Marie-Anne Denis, general manager of Milan. “We are a group that is doing very well today. Our last four exercises are commendable, as we have come a long way. “During this health crisis, Milan did not sit idly by. “We had to look for sound to maintain contact with customers,” continues Marie-Anne Denis. “We have developed in audiovisual and podcasts. »
430,000 subscribers and six million magazine readers
A shift on the web and on television which should accelerate in the coming months. Because, if the “1jour1actu le direct” webinars have become a monthly meeting bringing together more than 30,000 students, Milan adapts the P’tits Docs into stories to listen to, and is working on the pilot of an audio series of its Curionautes des sciences .
Milan is twenty titles of paper magazines, including Wapiti and Toboggan, to name a few, 430,000 subscribers and six million readers for a turnover of 50 million euros.
The group also has a publishing house of 300 new titles per year, for 21 million euros in turnover.
Audrey Sommazi
Pictured: Marie-Anne Denis, general manager of Milan Presse. – Credit: Vincent Gire-Milan press.