ba&sh opens its first store in Portugal and presents an irresistible beach collection
Avenida da Liberdade: it was in this essential area of Lisbon that ba&sh decided to celebrate the opening of its first store in Portugal. An idea? Create a space full of positive energy. “Lisbon is a fashion city in its own right”say Barbara Boccara and Sharon Krief. “ÇAs part of the international development of the brand, it was essential that you install us. And imagining a different place, warm and welcoming. This new 250m2 store is a pure concentrate of the ba&sh spirit. The collections are displayed in a decoration that makes natural materials proud: moving to a green space at the entrance, discover one with soft cores where a wooden floor meets the raw wood exhibition units, where a fabric rug is combined with a cotton bench on which you are invited… In a stay, you feel as comfortable as at home, surrounded by the brand’s latest must-haves”.
And if you go to this new ba&sh space, you’ll find a capsule collection with the motto of ‘feeling good’ for days at the beach. The carefree holiday t-shirt is a sense of the collection, from the totally mule beach volleyball and all-over print with stylized patch bothpuu creative in happy fabric with OCS decor, organically produced. In macrame pieces that embody a gypset vibe (boat neck sweater, long skirt, strappy dress, cropped cardigan), also made of OCS cotton. In graphic hoodies, inspired by the world of surfing. And, of course, in the emblematic print of the season: Oniri, a print that came to life in an unexpected mint green and bubblegum pink. You’ve chosen the worn styles, a jumpsuit, a flowing blouse, a kimono and an exclusive sandal collaboration with Arizona Love, described in various details below.
A line of accessories completes this summer collection: a scarf and bucket hat in an Oniri print, another bucket hat in bold lilac terry fabric, a metallic pink wrap sandal and much more! Also featured are ba&sh’s raffia accessories (a wide-brimmed hat, beach bags and shoulder bags, including the iconic June), available in all-natural or multi-colored black stripes. In the case of the Clea sandal, the leather comes from tanneries certified by the Leather Working Group, which works tirelessly to improve the sector’s sustainability.