MyEli invente le bijou sécurisant et remporte un prix à Las Vegas
Around the left wrist, Ludivine Romary, 27, wears the discreet…
Around the left wrist, Ludivine Romary, 27, wears the discreet Mon Eli jewel that she created. Its golden chain is topped with a black silicone bubble. Inside, an ingenious electronic device can contact loved ones and send them a GPS position with a simple press.
A trauma that has become a strength
This bright idea was born out of a dark life experience. “Five years ago, I lived in Bordeaux, in a building near the Public Garden. One day, December 20, 2018, I smell a burning smell; I simply thought that a neighbor was cooking badly. I open my front door, and discover huge flames. No one had called the emergency services. Luckily, my phone was handy. »
If the fire did not improve any injuries, it marked the young woman. At the time, a student at the Inseec business school, Ludivine Romary remembers: “I was very anxious. I felt like I was in perpetual danger. Even alone at home. »
An entrepreneur
La Rochelaise de coeur therefore imagined her invention as “a solution to insecurity”. “I’m aware that Mon Eli doesn’t solve everything,” she admits. But it is a useful product. We all know someone who needed to call for help quickly. »
Confident in her idea, Ludivine Romary had to fight to be taken seriously. “As a woman in technology, you have to show that you want it. I’ve been teased a lot, explaining that it was a woman’s invention, for women. The 1,150 bracelets sold in six months prove the critics wrong.