Geraldina

Fiechter

I rhythms, in life, are everything. It’s like having music inside, either you have it or you’re always a bit at a disadvantage. It is neither extraordinary nor scandalous, the new project of the Odeon. It is just an idea (entrepreneurial, of course, but what’s strange?) To save a place destined to drift (or perennial public funding). It is the moment when it was announced that the bubble burst. It was (evidently) the moment of the drop out of the jar: that’s enough. But just what?

Here, the problem is that Florence only looks back. She does not like to think calmly and intelligently about the future. But where were you when we talked about it, easy now, but what did you do to avoid this drift, damn all the mayors up to poor La Pira (that some error seen from here will also have done it), but read what I had written, but look inside, and so on up to the plates in the face. The authors of the project have fallen into the trap of the times. First: they did not realize that the (post-pandemic) vase was so full (Florence hostage to tourism) that making a generic announcement and postponing the details of the Odeon recovery plan for later was like setting fire to explain, then , come turn off. A communication expert should help them to better modulate ideas. Second: among all the controversies passed on social media, one seems to me worthy of being taken into consideration: the wild pedestrianization of the center cannot go by itself, without a revitalization project of the center. With some priorities: transport (tram and bussini), especially youth cultural centers, a plan for the residents (and therefore for the shops), and so on. Do you want to spot an error? Complying with the urgency (including the media) of would be more polluting against pollution without (it was not easy in the 80-9) that the industry was so explosive and polluting tourism with Co2. Once in Florence, it is one of the resources (and the Odeon, the most beautiful cinema in the world, belongs to a private individual). Let’s use it to do good and beautiful things, not to kill Samson and all the Philistines.