“summer 2022 will come like a wave”
Wednesday 1 June Aquafan reopens in Riccione. The appointment with the opening rite of the gates is at 10 am, where, as usual, a surprise awaits the first two customers who will cross them.
SUMMER 2022 AS A WAVE WILL ARRIVE
Aquafan has always been not only a water park but a brand recognized as sensitive and attentive to the dynamics of new languages, especially young and contemporary. Among the cultural phenomena of recent years, a new storytelling trend is evident: from contemporary art to the world of cinema up to music, the world is told through dystopian paradoxes. Through images, materials and songs, which transmit happiness, raw and apocalyptic messages of denunciation and awareness are launched. Aquafan, in constant dialogue with the youngest, also wanted to dare its contribution with a new visual 2022 campaign inspired by this language, obtaining a unique result: the strength of the park and its positivity transform all creativity into a message of hope and happiness. “After the great pessimism that has unfortunately accompanied us in recent years, with everything that has happened and is happening in the world – says Patrizia Leardini, CEO of Aquafan – the time has come to convey something different. Serve the joy of restarting, of a summer to be lived in full. And this is the role of Aquafan. In our communication campaign we used Aquafan’s personality in order to “exorcise” the apocalyptic contests and messages that surround us. This is our small contribution: to let all generations, from Z to the little ones, to young adults, experience a summer full of positivity and a return to a healthier normality “.
3 KM OF SLIDES AND 9 HECTARES OF GREEN On the nine hectares of greenery of the Riccione hill, on June 1st we return to slide on over 3 km of slides, many of which have a nice restyling in the immediate months. The attention is always high for the M280, the biggest attraction in the history of the Romagna water park. And then challenges down from the Kamikaze, pure adrenaline on the Extreme River. Kids and families have fun on Speedriul, River Run, Surfing Hill, Twist and StrizzaCool, thrill seekers plunge into the darkness of the Black Hole. Three areas reserved for the little ones: Arca Beach, Elephant Pool and Antarctic Baby Beach, with slides and water height suitable for children.
RADIO DEEJAY Aquafan seals, also for this season, the historic collaboration with Radio Deejay. The most famous radio in Italy will stop again in the studios of Aquafan and Oltremare in the summer months. Several characters will be broadcast live from the Wave Pool and from the studios in the main square.
MAXI WAVE AND ANIMATIONS The new team of Aquadancers, the most beloved dancers of the Italian summer, will arrive in the Onde Pool and among the slides in a few weeks: together with them the showman Franky. The activity will be characterized by countless animations spread in various parts of the park.
TIK TOK, SOCIAL AND DIGITAL PROMOTIONS Aquafan continues to grow on its social channels and Tik Tok. Among the most viewed videos, some have surpassed 2 million reviews. Also this year great web stars are scheduled, and challenges that will surely become viral. In the world of online promotions, alongside the purchase of individual tickets, family packages and season tickets, the 2022 novelties will include the booking of umbrellas and sunbeds (active from 30 May). And, as in the other Costa parks of the Riviera, the “First buy and save more” formula is back with discounts of up to 20%.
cs COSTA EDUTAINMENT SPA – Adriatic Pole