Lidl Bulgaria with the first report in the field of public contributions of the company
Lidl Bulgaria published the first report in the trade sector, in which it analyzes the impact of your corporate socially responsible activity on society.
The document, prepared by the consulting company PwC Bulgaria, period from 2017 to 2021.
Take the results of the assessment that for 5 years Lidl Bulgaria has invested over BGN 3.3 million in dozens of socially significant projects, donations and sponsorships. The document is also an in-depth analysis of the real impact of these funds on people’s lives.
“Five years ago, we outlined the strategy and goals of our social responsibility in support of society. We determine them based on the results, which shows what is important for people to lead a full life.
It is on the things that are important to them that we have focused our efforts and focused our socially responsible initiatives. To analyze how and to what extent we have affected people’s lives, we made this assessment.
The results of the unknown that you own from Lidl Bulgaria social investments have a real and lasting value for society – many people have changed their approval, acquire new skills and for many of them all this has led to improved quality of life.
This is a lot and I am not happy to continue my efforts in this direction and the motive for the full way of life of the people in the country “, said Ms. Milena Dragiska, CEO of Lidl Bulgaria.
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“This is the first assessment of socially responsible activities that he creates for a Bulgarian company. I am sure that this analysis is of great importance both for Lidl Bulgaria and for our market as a whole.
Not only does the report not come close to global research practices and assess the company’s corporate social performance, but it is also the essence of the step in the direction of purely quantifying the contribution to society, understanding the real impact of social investment of the company.
In other words, to assess the qualitative changes they lead to, “said Savin Djankov, Senior Manager, ESG Services, Southeast Europe, PwC.
The full report can be viewed at the following link: https://corporate.lidl.bg/otgovornost
The result of the assessment of the social activity of Lidl Bulgaria is known that 163,222 people have acquired or completed their abilities for the company’s initiative, and 98,950 have a change in quality of life.
At the same time, 156,756 people visited that this positive change was significant, and for 94,350 people there was a lasting transformation at the beginning of life. In the analyzed period 2017 – 2021, national socially responsible initiatives, donations and sponsorships implemented by the company are focused on the position of healthy eating and sports, training and talent development and support to local communities.
Among the major initiatives is the program “You and Lidl for the best life”, which for 4 editions supported 96 projects across the country with over BGN 715,000. To it are added initiatives such as “Give the Balkan a chance Lidl Sunday in Muzeiko ”and others.
The report, prepared by PwC Bulgaria, was developed on the basis of the world-renowned methodology for Business for Social Impact (B4SI). It was created by the London Business Group and is used by hundreds of leading companies around the world to formulate and measure the positive social impact.
The measurement of the effect on society is done by the depth and type of impact and thus shows how much an activity is beneficial to the people it has reached.