A pioneer of the lifestyle wave taking a prominent place in the global hotel industry, the W brand is accelerating its development in Europe. After the opening of a hotel in Rome at the end of last year, within two 19th century palaces close to the Spanish Steps revisited in a contemporary way, Marriott International has announced the signature of two new projects in Italy. Projects that have in common to be expected by 2024 and to focus on the conversion of former banks located in the heart of key cities in the country, Napoli and Milan. ” These vibrant cities have long been a destination of choice for jetsetters around the worldsaid Gianleo Bosticco, Marriott International’s senior development manager for Italy.
Fashion capital, Milan is a natural destination for the brand, which will settle in the heart of the fashion district, a three-minute walk from Via Montenapoleone, not far from Piazza del Duomo. The future W Milan – Duomo is part of a 1920s building is about to be redesigned by two big names in design, Yabu Pushelberg studio and local architects Stefano Boeri Architetti. A rooftop bar, outdoor terraces, a trendy restaurant, guaranteed relaxation with a spa complemented by an indoor swimming pool and a fitness center, 166 rooms and 36 suites, including a WOW Extreme suite: the W integrates all its elements signatures with the objective of making the hotel a new icon of the Milanese hotel offer.
The Dolce Vita of W Hotels also passes through Naples
In Naples, the brand played on the contrast between the charm of a historic building, whose facade will be preserved, and a cutting-edge design designed by the highly renowned Rockwell Group. Located in Piazza del Municipio, at the heart of local life and a few steps from the Molo Beverello port where you can leave for Capri and Pompeii, what was once a bank will host a limited number of rooms, 78, including 17 suites with private terraces for some of them. Also on the program, a brand restaurant, the W Lounge and a fitness center.
While the lifestyle brand is also announced in Florence, these new developments will come increase the footprint of W Hotels in the Europe, Middle East, Africa region. After a recent opening in Dubai – the W Dubai – Mina Seyahi -, the brand will soon open two resorts with W Residences in Portugal, in the Algarve, and the W Costa Navarino in Greece. The brand is also expected in Prague, with the transformation of the historic Grand Hotel Europa on Wenceslas Square, and in Edinburgh, within the St James Quarter building complex, with a hotel with more than 200 rooms With two floors dedicated to meetings and events.