According to calculations and research by data.ai (formerly App Annie) and IDC, since February 2022, Russia’s share of large consumer spending on mobile games in the Eastern European region has decreased from 50% to 10% due to the suspension of payment processing by Google and Apple . Previously, Russia consumed the largest share of consumption in terms of total consumer spending. The global mobile games market in 2022 will increase by almost 20%, to $136 billion, and will grow 1.7 times faster than the gaming market as a whole.

Research companies data.ai (formerly App Annie) and IDC submitted a report Games Review 2022 on the state of the Russian mobile games market. The forecasts say that today mobile games account for 61% of the total gaming market, which received $222 billion in 2022. According to the report, the mobile games market will exceed $136 billion in 2022 and will also grow 1.7 times faster than the gaming market as a whole.

• In the first quarter of this year, users spent on mobile games on iOS and Google Play more than $1.6 billion a week – this is 30% more than before the pandemic.
• After mobile games, the second place in terms of the volume of the picturesque courtyard console: Users are projected to spend $42 billion in this segment in 2022. This is because COVID-19 has driven game console sales skyrocketing, and the wider availability of the recently released Xbox Series X/S and PlayStation 5 will also boost gaming industry in 2022.
• With the occurrence of a backlog. games on PC and Macwhere user spending by the end of 2022 consumes $40 billion, and the smallest amount of spending in 2022 is expected in the handheld console segment at $4 billion.

Speaking about the dynamics of the market by region, watching data.ai and IDS note that a large increase in the share of the consumption market is observed in the Asia-Pacific region (APR). By growth rates of the first quarter of 2020 to the first quarter of 2022 China is ahead of everyone, becoming the Asia-Pacific environment. North America and Western Europe still have a heightened sensitivity to mobile gaming, but their market share is leveling off as they catch up with other regions. In the rest of the world, growth in consumer spending on mobile games was led by Brazil and Saudi Arabia.

Russia’s regional share of special consumer spending on mobile games has dropped from 50% to 10% since February 2022. March 2022 saw random game downloads and consumer spending in Eastern Europe. The biggest impact on consumer spending was in Russia, leading to the suspension of Google and Apple payment processing in the country. Previously, Russia consumed the majority of the population in terms of total consumer spending, but after February 2022, the country’s share increased to 10%. Consumer spending on gaming in the rest of Eastern Europe has remained relatively stable through April 2022, leaving about $30 million per week in mid-April 2022, which is generally lower than the global average of over $45 million per week. week.

The mobile games that are set in 2021 are Genshin Impact, Roblox, Uma Musume Pretty Derby Idol Training, and Free Fire Battle Royale, the researchers say.

One of the market trends was its democratization: the study showed that preferences in mobile game genres were more diverse. Thus, eight different subgenres are represented in the top ten games: Open World RPG, Creative Sandbox, MOBA – Action; M3-Saga, Battle Royale – Shooting; The battle for luck is a party; Idol Training Simulator – MMORPG.

Another discovery was that in the detected segment it became more female gamers: The female audience accounts for about 50% of mobile games available in terms of consumer spending in the US. For example, among the top 1000 games in the US in 2021, already 47% are targeted at a female audience. In addition, the report states that “new age groups are entering the gaming world, with strong increases in mobile gaming frequency among Gen Xers and Baby Boomers.”

Evgeniy Khvostik