By Meios & Publicidade on May 24, 2022
Porbatata, the Potato Association of Portugal, launched this Tuesday a campaign to promote the consumption of Portuguese potatoes. The creativity is from Evaristo agency. With Tata, a brand created by the association on September 20, 2007, Miss20 intends to consume this food from May to September.
“Miss Tata, the favorite” is the motto of this promotion, which counts with the participation of chef Marlene Vieira, tiktoker Gastão Reis (do it gastro), grandmother Fernanda from the Avô vem Trabalho project, nutritionist Rita Teixeira and producer Carlos Marques.
In addition to social networks, Miss Tata will also be proposed in large distribution, in a partnership with APED, Portuguese Association of Distribution Companies. Miss Tata will be on leaflets and other communication materials at points of sale of hyper-initiative and supermarkets participating in this initiative. The potato of the specialized social promotion campaign will also be publicized by Porbatata in specialized media.
In 2021, potato exports totaled more than 18 million euros and the European Union was the main destination market. The biggest buyer of Portuguese potatoes is Spain, which absorbs 48 percent of national exports, in terms of value. In Portugal, potato production is around 450 thousand tons.