The Norwegian Porsche importer Autozentrum Sport is now an official part of the German brand.

It has been read and decided that Norway is Europe’s epicenter when it comes to electric cars, but we are also far ahead when it comes to digitization. Almost the entire Norwegian population now owns a smartphone, and the use of apps and digital solutions has exploded.

When, on top of everything, Norway is a demanding traffic country with a lot of mountains and fjords, long distances, all kinds of weather, and unfortunately, many bad roads, we become extra attractive for electric car-investing manufacturers.

Such as Porsche.

They are already available in Norway, but now say they want to expand their presence in Northern Europe further. And the way they do it is to form a joint company with their long-standing business partner Autozentrum Sport – Norwegian Porsche importer since 1997.

– Norway has become an incredibly important brand for us in recent years, and is a leader in electric mobility, explains Detlev von Platen, a board member of Porsche AG.

– The country is not far ahead of most others in terms of electrification pace, but it is also a pioneer in other future fields such as digitization.

As is well known, Porsche is launching its electric car investment through Taycan, the first pure electric car model for the German sports car brand. And the electric car immediately put Norway on the Porsche map.

Back in 2019, around 600 new Porsches were sold here in Norway, while only as many as 1,700 Taycan cars with Norwegian license plates were delivered.

– The new subsidiary gives us the opportunity to further strengthen our presence in Norway in the years to come, in a proven collaboration with AZ Holding, which we have already had great success with in recent years, von Platen says.

For Autozentrum Sport, this is of course a golden opportunity to forge even stronger ties with the iconic German brand.

– This is a compliment for the joint efforts and success we have achieved with Porsche in Norway in recent decades, says Hans Henrik Riddervold, owner of Autozentrum Sport AS.

– We look forward to continuing our close collaboration and to utilizing this new set-up will create.

Autozentrum Sport has thus been a Porsche importer and dealer in Norway since 1997, and the German brand owned by the Volkswagen group has since then increasingly focused on Northern Europe.

There are currently 10 Porsche centers and two Porsche Studios in Norway, as well as a Porsche Classic center that is fully dedicated to the sale and maintenance of Porsche Classic cars.

The head of the new venture will be Michael Hiller, who comes from the job as area director for Porsche in the Middle East, Africa, India, Latin America and Brazil.

If everything goes according to plan, Porsche’s new subsidiary will be fully operational from 1 January.

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