According to a statement, the various “Big Bang” menus from McDonald’s are the answer for anyone looking for a full-fledged lunch or dinner for less than ten francs. Whether as a beef or veggie variant. This is exactly what makes them popular with Gen Z und in millennials.
With the two films «Examen» and «The Last Place», TBWAZürich tells two stories from the target group that would not only whet the appetite for a cheap meal, but would also show good reasons to go to McDonald’s one or the other time to come by The films were shot with director Duncan Christie and Rocket Film.
The reasons for this are just as varied as the “Big Bang” menus themselves. And so, according to the announcement, the consistent storytelling of the cross-media campaign would also include numerous DCO banners and social stories – for special targeting that is updated daily.
Responsible at McDonald’s Switzerland: Jean-Guillaume Bertola (Marketing Director), Severine Caspard (Marketing Manager; responsible at TBWAZürich: Manuel Wenzel, Tizian Walti, Reto Clement, Mathias Bart, Mark Levay, Mario Hipleh (creation), Nadja Stickl, Patricija Slekyte (consulting); Partners: Rocket Film (film production), Christopher Novak (producer), Duncan Christie (director), Jan Mettler (camera), Marko Strihic (editing), Color Wolf (grading), Cloudscape (post-production), music (ballad), Jingle Jungle (recording studio); responsible at OMD: Bernhard Gschwandtner, Peter Hartmann (media planning). (pd/tim)