The Progress Out-of-Home Trophies, the coveted outdoor advertising prizes of Progress advertising, were recently awarded. At the end of the year, the winner of the Out-of-Home-Trophy of the year in the respective category will be chosen from the twelve best of the month. “It’s no longer enough to just design a good subject, it’s now extremely important to include the connection between the advertising medium and the effect in the campaign. What works on the poster can be reinforced on the digital advertising medium with dynamic effects. It’s important to combine the ideas with the medium,” Fred Kendlbacher, Managing Director of Progress Advertising, explains the criteria.

“We are enthusiastic about the performance and creativity of the winning motifs and congratulate all the winners (second and third places), Dominik Sobota, member of the management board of Progress Advertising, is enthusiastic about the steadily increasing quality of the motifs.

In detail

Ablinger, Salzwelten Salzburg and Schlotterer lead the “Poster” category. The best City Lights come from the Salzburg Chamber of Commerce, Aberg-Hinterthal and Biogena. State of Salzburg, Suzuki Austria and Planty of Meat were awarded for the best rolling boards. The best Digital City Lights come from Europark, Schmittenhöhebahn and Sternbräu, BMW Austria, FC Red Bull Salzburg and Hypo Salzburg are honored for “Innovative & Ambient Media” and Hillebrand, TVB Eugendorf and Smile Clinic are ahead when it comes to Salzburg’s old town garage advertising. (jw)

You can find impressions of the Out of Home Day here.

www.progress-werbung.at